Motion Graphics for Branding Identity
Selection and adjustment III
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Selection and adjustment III
Overview
“We continue with the selection and adjustment.”
In this video lesson Guillermo Zapiola addresses the topic: Selection and adjustment III, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Here we have all the pieces of our system. We tested. opened. and explored various options thoroughly. My primary concentration was on refining the title card since. in my view. this element might serve as the standout component. given its ability to summarize the essence of the format. The amount of information available and what one could accomplish with the images was staggering. So. i opened it because I felt I still lacked some knowledge or tools. but I believe with what I currently possess. I can begin making choices about what to keep. What will I retain? Because often we engage in a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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