Motion Graphics for Branding Identity

Selection and adjustment III

A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer

89% positive reviews (98)

3,786 students

Audio: Spanish

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About the video: Selection and adjustment III

Overview

“We continue with the selection and adjustment.”

In this video lesson Guillermo Zapiola addresses the topic: Selection and adjustment III, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.

Partial transcription of the video

“Here we have all the pieces of our system. We did tests, we opened, investigated different variants. I tried to concentrate on the Title Card because for me it was the one that could mark as the main feature, as it condensed a bit the format type, the quantity of information and what could be done on the images, then I opened because I felt that I was still missing, but it seems to me that already with what I have, I can start to choose what am I going to stay with, because it happens too many times that we do things that we like and we cling to something that is not necessarily what is mos...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Motion Graphics for Branding Identity

Level: Beginner
89% positive reviews (98)
3786 students
5 units
38 lessons (10h 14m)
6 downloads

Category
3D & Animation
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola

A course by Guillermo Zapiola

Teacher Plus

Art Director / Graphic Designer / Motion Designer

Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.

While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).