Motion Graphics for Branding Identity
Selection and adjustment I
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Selection and adjustment I
Overview
“In the same way we did in the design stage, now we are going to review what has been done, to rule out what is less clear and to keep the most powerful system.”
In this video lesson Guillermo Zapiola addresses the topic: Selection and adjustment I, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“In this lesson. similar to our approach in the design process. we will revisit all the materials and production work done for the animation. Our goal is to select the best moments to refine them. enhancing our concept. This will help us craft the final pieces effectively. and thus create the final pieces. We are going to do. A little test. to see if we can... play and see what happens with This part of... Of this piece. It consistently makes sense; the orderly nature. akin to growing trees. Therefore. indeed. I adjust the repeater following the gradient and modulate the ingredient's thickne...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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