Motion Graphics for Branding Identity
Animation Sketches II
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Animation Sketches II
Overview
“We continue with the tests and trials of the project.”
In this video lesson Guillermo Zapiola addresses the topic: Animation Sketches II, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Perhaps it is also good to think that we can go here ... from top to bottom or from bottom to top, because the return is the one that maybe is getting weird. And here I begin to give myself as an idea of what is happening. Maybe it's the other way around, maybe Sagan is the first thing that has to come in. Then we go with Carl and this line. The timeline of the cadence, of what goes after what, It starts to give us Like a kind of idea. Something we can also do is play. In this graph there are clearly more values up And what happens if I pass? I have this frame kit to copy because that is th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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