Motion Graphics for Branding Identity
Animation Sketches II
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Animation Sketches II
Overview
“We continue with the tests and trials of the project.”
In this video lesson Guillermo Zapiola addresses the topic: Animation Sketches II, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Maybe. It’s also good to think we can... move from here up and down or from down to up. as the situation demands because the turn makes it look oddly. perhaps. And here I start to have an idea of what’s happening. Maybe it's the opposite. maybe... The last name is the first thing to enter. and then we go with Carl and this line. The timeline. the cadence of what follows what comes next. Starts to give us a kind of... A variety of ideas. Another option is to engage in playing something else. This graph is clear... More values trend upwards. What if I go overboard? Let's explore. I have this ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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