Motion Graphics for Branding Identity
Graphic sketches II
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Graphic sketches II
Overview
“We continue with our sketch.”
In this video lesson Guillermo Zapiola addresses the topic: Graphic sketches II, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“I think we started To put too many things. It's hard, let's see that between more variables we put The harder it will be to control. It's good not to alter the positions of the signs, since the signs are designed That way in particular. If we alter them, we are changing the way What she should have and there may be problems, It may start to look strange. Usually it is better to keep it How they come thought. Illustrator has ways to make masks. One is this just where I put a vector above an image or any object with everything selected, let's go to Clipping Mask, clipping mask, I think it's i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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