Motion Graphics for Branding Identity
Graphic sketches V
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Graphic sketches V
Overview
“Last part of our sketch.”
In this video lesson Guillermo Zapiola addresses the topic: Graphic sketches V, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“I took this picture, it looks strange, but I want to show you how to convert to textures that have to do with this thing. How do we do it? With some very simple tools, but very powerful and useful in Photoshop. In this case, the first thing I would do is get rid of the brown or reddish color that is behind, and stay alone with the darkest thing. Maybe before that, take this reflection or this mark because, one thing is the whites of the bubbles and another thing is what it has there. Maybe the first thing to do is a mask, selecting a little what we have here, but also have to do enough by h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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