Motion Graphics for Branding Identity
The work processes
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: The work processes
Overview
“Let's talk and understand a little about what the act of design entails.”
In this video lesson Guillermo Zapiola addresses the topic: The work processes, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Design and animation are project-driven processes and. like any process. it's good to give them time. It's beneficial to build layer upon layer and allow ideas to mature. Taking a break and returning for a fresh perspective on what we're doing is valuable. It's beneficial to recognize when we're truly connecting with our work. feeling the flow. It's know when it's not worth burning out by staying up all night. Sometimes. it's better to take breaks. pause. rest. and then return with a fresh perspective to improve the work. Take breaks. pause. rest. and then return with a fresh perspective to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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