Motion Graphics for Branding Identity
Animation sketches III
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Animation sketches III
Overview
“You have to be thorough in the process of testing and testing, so we continue with the process.”
In this video lesson Guillermo Zapiola addresses the topic: Animation sketches III, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Another value that we can affect, if we try ... I mean, this starts to have many variants. Usually, I'm left with Square. Sometimes, these forms allow other combinatorias, to enter differently. It's good to play with these parameters of how I enter, if I keep the Offset or quietly I could animate here instead of the Offset, for example, from back to front, from front to back. I could paste these frames and here I do not put anything. And here I put it in Substract. Here what I'm going to have to do is leave this keyframe ... There's one thing called, what's happening here is that he's encou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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