Motion Graphics for Branding Identity
Selection and adjustment III
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Selection and adjustment III
Overview
“And now we are going to make the last adjustments.”
In this video lesson Guillermo Zapiola addresses the topic: Selection and adjustment III, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“What I realized is that I had gotten confused, and if we are doing a piece that comes to impersonate or to function as a logo, I see it as a socket, The reality is that we going to have footage behind and the text will appear above. Here I'm taking some licenses, because I want to take advantage and do something more complex, with another personality. The reality is that a socket is a very simple piece, and maybe only has two horizontal lines of text, small, half below the frame, and that's it. But I find it interesting have the version that would actually come to be as a Title Card. I thin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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