Motion Graphics for Branding Identity
Selection and adjustment I
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: Selection and adjustment I
Overview
“Now we are going to analyze the overview of what we work, its constants and variables throughout the whole system.”
In this video lesson Guillermo Zapiola addresses the topic: Selection and adjustment I, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“In this lesson we will see all the work that we already did of design, and select the best, adjust it, and then move on to the animation stage. This is a bit of what we got and we move forward with our graphic system. What I did here was a bit of ordering, as if they started to make instances, of what can be our ID logo animation. Also take me from all this sea of loose things, tests, essays, colors, elements, etc. I already took it to another file, here I do have layouts. There are pieces that start to be more real and precise, towards what we need. I keep it as a battery of resources, exp...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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