Motion Graphics for Branding Identity

Selection and adjustment I

A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer

88% positive reviews (101)

3,836 students

Audio: Spanish, English, French, Italian, Portuguese

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About the video: Selection and adjustment I

Overview

“Now we are going to analyze the overview of what we work, its constants and variables throughout the whole system.”

In this video lesson Guillermo Zapiola addresses the topic: Selection and adjustment I, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.

Partial transcription of the video

“In this lesson. we will thoroughly review all the design work we have completed and aim to refine our selections. This will help us move to the animation stage. so we can then proceed to the animation stage. This somewhat reflects the progress we've made with our graphic system. What I did here was a bit of an extension of that advancement. Organize these pieces as if they were beginning to form the instances of what could one day become our Logo ID animation. I then gathered all the disparate items. experiments. trials. colors. elements. and miscellaneous components from this chaotic sea a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Motion Graphics for Branding Identity

Level: Beginner
88% positive reviews (101)
3836 students
5 units
38 lessons (10h 14m)
6 downloads

Category
3D & Animation
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola

A course by Guillermo Zapiola

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Art Director / Graphic Designer / Motion Designer

Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.

While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).