Motion Graphics for Branding Identity
X Animation Sketches
A course by Guillermo Zapiola , Art Director / Graphic Designer / Motion Designer
Joined October 2018
About the video: X Animation Sketches
Overview
“We are already finishing our animation sketches. Once we have everything, it is important to keep it organized.”
In this video lesson Guillermo Zapiola addresses the topic: X Animation Sketches, which is part of the Domestika online course: Motion Graphics for Branding Identity. Learn to design, animate, and present a branding project.
Partial transcription of the video
“Does not have much to do one thing with the other. There he starts having a little more relationship. It's weird, but maybe it's a bit better. More or less we already have a raised instance, we have the logo armadito. Here I continue in the search to chain the actions a bit. And now what we could do, and now we lost it, was the entrance of the signs. And maybe we can have him accompany this movement and let enter first and expand to those who are after. And now, maybe for that it suits us calmly make a mask here. The idea is that for when the logo ends armed, the background is as softening ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Motion Graphics for Branding Identity
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Category
3D & Animation -
Software
Adobe After Effects, Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Graphic Design, Motion Graphics

Guillermo Zapiola
A course by Guillermo Zapiola
Guillermo Zapiola is from Patagonia (Argentina). His interest in visual work and problem solving began in high school. He went on to study graphic design at FADU (Buenos Aires University) and specialized professionally in graphic design, animation, 3D (CGI), and Photography.
While working in different design studios and advertising agencies, he learned to generate visual identities by considering the characteristics of each medium. He is currently an art director at the animation and design studio Plenty in Buenos Aires (Argentina).
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