Film & Video
Find out what emotions are provoked by each of the colors most used in your favorite films, and apply them to your projects
Cinema acts upon us in ways that are both conscious and unconscious: art direction and subsequent color grading, for example, are used to construct a universe of a particular color, related to the theme and intentions of the film. Because, yes, each color awakens very different feelings in us, whether we realize it or not. So, with the help of photographer Nay Jiménez (@nayjimenez), we propose a selection of colors and their respective meanings, so that you can apply them when analyzing your favorite films or take them into account for your own audiovisual projects.
Ah! And don't forget: in this case, we're talking about movies... but the different psychological effects that all these colors generate are not limited to the cinema, but are found in all visual arts for thousands of years. This set of emotions can also be applied to disciplines ranging from painting to embroidery, to interior design or branding.
Red
Traditionally, red has been associated with intense and uncontrollable feelings: love and romantic passion, violence, danger, rage or ambition for power are themes that are often associated with this color. In general, as we see, it is related to the forbidden, the controversial, the sexual... so it will be very present in violent or passionate stories, romantic or otherwise.