
What Is Facebook Business Manager and What Advantages Does It Offer
This tool allows you to optimize the way you communicate with your followers on social networks Facebook started out as a social network designed to connect people, but, over time, it has also shaped the way we interact with brands. Increasingly, companies have found a niche for themselves on Facebook, and the platform has adapted to their communication needs by creating tools such as Facebook Business Manager. What is Facebook Business Manager? In 2014, Facebook launched a tool that allowed companies to create pages and manage their marketing strategies within the social network. With it, Facebook Business Manager was born and with it a whole range of possibilities when working with company pages and advertiser accounts.