• The Creative Process: from Briefing to Budget
    Digital Marketing

    The Creative Process: from Briefing to Budget

    Discover how to organize a creative proposal when working with clients, from the first handshake to closing the budget One of the main factors that impacts the profitability of creative companies is the process that starts with the first briefing for a project and ends with the final budget: How long should it be? How many people should be involved? Answering these and other questions correctly could be the difference between a company that thrives and one that goes bust. So, with the help of Enrique Rivera (@kike_dnoise), CEO and Creative Director of dnoise, we have created this step-by-step guide that will help you understand the importance of each phase, and how to calibrate this process that is the beating heart of countless creative studios.

  • What Is A Brand Identity Manual And What Should It Include?
    Digital Marketing

    What Is A Brand Identity Manual And What Should It Include?

    Learn the importance of the identity manual and the differences between brand book, identity guidelines and brand guidelines The design of a brand identity is not static, it is not enough to create it once and forget about how it might be used in the future. Brands and businesses are constantly making new content that needs to be fit under the same line and criteria as what went before it. This is where the importance of having an identity manual lies. They serve as a reference for the basic rules on the correct use of the company's image.

  • 10 Tips for Generating Successful Digital Content in a Saturated Market
    Digital Marketing

    10 Tips for Generating Successful Digital Content in a Saturated Market

    These tips will help your content stand out among the myriad of options the internet offers Given how saturated the market for content is, it is complicated–although not impossible–to stand out on social networks. Lucas García (@lucasgarcia) is a specialist in this field. Director and founder of Social Mood agency, he is an expert in communication and branding and helps brands connect with their audiences through digital content. Under the magnifying glass of traditional marketing skepticism and with the clear objective of capturing the attention of users, Lucas shares with Domestika some key tips to create content and stand out from the crowd.

  • What is storytelling and why are brands so interested in it?
    Digital Marketing

    What is storytelling and why are brands so interested in it?

    Discover the world of storytelling with Seguel Claudio and learn what this concept brings to contemporary brands. In the world of modern advertisement, there are few words more touted around than storytelling. It is intended to define communication strategies that, among other things, engage the audience and help cultivate the brand image or identity. If you ask about the exact meaning of storytelling, however, you'll find very different answers depending on who you talk to. So we decided to use one of the most reliable sources in the world of branding: Claudio Seguel (@claudioseguel), a publicist, storyteller, and writer who, aside from teaching workshops on storytelling and advise brands on the subject through its consulting company Brandstory, is a founding partner of the Copywriter Festival and a university teacher. Find out what storytelling means and why all brands are interested in this concept.