LinkedIn Stories Tutorial: How to Use it and Create Content

Learn the professional tips of the Linkedin Stories tool to create content, with Rodrigo Focaccio

Communications consultant and content producer Rodrigo Focaccio (@rodrigofocaccio) was a 2019 LinkedInTopVoice. He has worked for major PR and digital marketing agencies, where he learned how to solve problems quickly, how to take risks and how to produce content in the least possible time and with the lowest possible budget.

In this tutorial, Rodrigo explains how to use a very useful LinkedIn tool to highlight your profile and improve your business.

A format that encourages engagement

The language of Stories started on Snapchat and migrated to other platforms including Instagram, WhatsApp and Twitter. This tool stimulates active participation. For LinkedIn, the idea was to create a place for more relaxed, more personal content, which doesn’t quite fit on the timeline.

The advantages of LinkedIn stories

In addition to the above benefits, stories can be an opportunity to reach people who wouldn’t otherwise see your timeline content, which increases your network reach.

How to publish LinkedIn stories

1. Add a new story.

2. Touch to take a photo, hold down to record video.

3. Open gallery: to upload the images you just saved.

4. You can add little graphics and/or text to illustrate your content and provide additional information.

5. Mention: tag other professionals in your network.

6. Share story: publish.

Once you’ve published your story, your connections and followers can watch and send you messages about it. You can also send private messages to your contacts’ stories.

Remember: LinkedIn is a professional network, so stories on this platform should be a little different to the stories you publish on other social networks.

Share your ideas and reach more people!

If you liked this tutorial by Rodrigo Focaccio, you’ll find more tips on how to increase your opportunities to start business relationships and exchange information on this professional network in his online course: Successful Strategies for LinkedIn.

English version by @studiogaunt

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