Differences Between a Community Manager and a Social Media Manager: What Does Each Role Do?

Do you really know what a Community Manager does and what a Social Media Manager is responsible for?

Although both roles are related to social media, they have very different functions. However, it's common for businesses and professionals to confuse these positions and expect one to perform the duties of the other. Today, we'll clarify these differences and help you understand what each role contributes to the digital world.

What Does a Community Manager Do?

The Community Manager (CM) is the public face of a brand on social media. Their primary role is to interact directly with the community, representing the brand's voice and personality.

Some of their key responsibilities include:
1. Responding to comments and messages.
2. Managing the community by fostering engagement and loyalty.
3. Monitoring online reputation.
4. Executing the pre-designed content calendar.

In short, the Community Manager is on the "front lines," engaging with users in real-time.

What About a Social Media Manager?

The Social Media Manager (SMM), on the other hand, works at a more strategic level. This role requires a broader and less hands-on approach.

Their responsibilities include:
1. Designing social media strategies aligned with business objectives.
2. Planning and overseeing content creation.
3. Analyzing metrics and adjusting campaigns to maximize results.
4. Collaborating with creative and marketing teams to maintain a consistent communication style.

The Social Media Manager is like a conductor, ensuring that all social media efforts align within an overarching strategy.

Recommended Courses to Master Social Media

If you're looking to professionalize in these roles, we recommend these courses that will prepare you for success:

1. Introduction to Community Management with AI

You'll learn how to integrate artificial intelligence tools to automate tasks, enhance audience interaction, and optimize community management with guidance from expert Nuria Mañé, a specialist in AI-driven communication.

2. Social Media Strategy: Build a Community on Instagram

Led by Géraldine Dormoy, this course will teach you how to tell authentic stories and build a strong community on Instagram, with strategies to maximize your impact.

3. Introduction to Community Management

Ana Marín will guide you through the fundamentals of working as a Community Manager, from content planning to mastering essential tools to stand out in the digital world.

4. Google, Facebook, and Instagram Ads to Optimize Your Results

Former Google and Facebook employees Étienne Garcia and Maxime Calot will show you how to enhance your ad campaigns and improve your online advertising performance.

Why Is Understanding This Difference Important?

Properly distinguishing the roles of a Community Manager and a Social Media Manager will not only help you delegate tasks efficiently but also ensure that every social media action aligns with your strategic goals.

Are you ready to become a social media professional? Start with the recommended courses and take your career to the next level!