Top 2024 Ads
A Roundup of the Year’s 5 Most Outstanding Commercials
2024 has been a year full of creativity and innovation in the world of advertising. From heartwarming campaigns to humor-filled concepts, these commercials have resonated with audiences and left a lasting impression. Here’s a look at the 5 standout ads of the year that not only grabbed our attention but also set the standard for the advertising industry in 2024.
Spot 1: CeraVe | ‘Michael CeraVe’
Agency: Ogilvy
Actor Michael Cera became the face of one of the year’s most viral campaigns. Blending humor and intrigue, the ad showcased Cera in a series of absurd scenarios, prompting viewers to ask: Is Michael Cera the founder of CeraVe? The answer was revealed during the Super Bowl in a groundbreaking commercial that defied expectations and won the Grand Prix in the Social & Influencer category at Cannes Lions.
Spot 2: DoorDash | ‘DoorDash-All-The-Ads’
Agency: Wieden+Kennedy and Superette
DoorDash stunned Super Bowl viewers with a one-of-a-kind campaign: giving away everything advertised during the event. From luxury cars to candy, the ambitious campaign showcased the power of brand collaboration. The result? A resounding success that earned the prestigious Titanium Grand Prix at Cannes Lions.
Spot 3: Gap | ‘Get Loose’
Agency: Invisible Dynamics
Gap leaned into nostalgia and youthful energy with an ad featuring singer Troye Sivan. Vibrant choreography and a ’90s-inspired aesthetic captured the essence of the brand while connecting with a new generation. A joyful, high-energy ad that stood out in a year of big productions.
Spot 4: McDonald’s | ‘WcDonald’s’
Agency: Wieden+Kennedy New York
McDonald’s tapped into anime subculture by bringing the fictional "WcDonald’s" restaurant to life. With themed packaging, a special menu, and a virtual experience in Fortnite, this campaign crossed boundaries and highlighted the advertising potential within fandoms.
Spot 5: CoorDown | ‘Assume That I Can’
Agency: Small
In honor of World Down Syndrome Day, the Assume That I Can campaign challenged stereotypes and common misconceptions about people with Down syndrome. The powerful ad featured real, heartfelt stories that broke down prejudices and showcased the abilities, independence, and strength of its protagonists.
These five commercials stood out not only for their creativity and flawless execution but also for their ability to evoke emotion, surprise audiences, and even drive meaningful societal change. Each one is a testament to the power of advertising to tell stories that truly connect with people. Which of these ads made the biggest impact on you? Let us know!
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