Pinterest tutorial: the keys to succeed as a brand

Know the reasons why Pinterest is so important for your brand and learn how to read the success of your pins with Pinterest Analytics

Natalia Escaño (@nataliaescano) is a designer and illustrator and is also one of the biggest Pinterest influencersin Spain, with more than one million followers on this platform, experience that has led her to work with brands such as L'Oréal Paris, Disney, True Religion and Daniel Wellington, among many others.

As a great connoisseur and professional of this platform, not only at user level but also at business level, she has the keys to know how to stand out with a brand and reach the public through Pinterest. Below she explains the 5 reasons why you should trust your brand to Pinterest.

1. It is a very visual tool

While all social networks are characterized by giving prominence to images, Pinterest is one of those that takes the crown. This platform is a totally visual and attractive showcase, ideal for promoting your brand's products and that at a glance, everyone can get to know your work.

2. It is an aspirational platform

Most Pinterest users use the platform to seek inspiration, either because they want to carry out a project, purchase a product or simply find options and suggestions for their brand. This way, the opportunities for sales on Pinterest will be greater.

3. The content is very viral

More than half of the content uploaded to Pinterest is repinned, meaning that the content in question has been liked a lot and added to a personal account. Unlike other networks such as Twitter, the frequency is much lower. Specifically, there are about two million people "pinning" products daily on the platform and that translates into a great sales potential if the product in question is well positioned at SEO level.

4. It is a reference for buyers

Pinterest handles almost 20% of the traffic to e-commerce sites, a figure that corroborates that 93% of its users use it in order to plan future purchases.

5. It has a great marketing return

Another key point to understand why Pinterest is a great tool for your brand is that quality content on Pinterest has a longer life compared to other social networks. If on this platform the content works for about 105 days, on Facebook it does not reach 90 days and on Twitter, it does not exceed 24 minutes.

Pinterest Analytics, Pinterest's tool for analyzing web traffic and the success of your pins

Through this option you canknow your overall presence on Pinterest for both organic and paid content. In this way, you can get information about:

- Profile: which encompasses impressions, saved pins, clicks or the whole period, where the best pins in the history of your profile are saved;
- People you reach: i.e., what is the reach of your content and who receives it, this option allows you to get an analysis of your followers demographically and by interests, also, it will be very useful if you want to make advertising campaigns.
- Website: the page to which you have linked your Pinterest profile.
- Information: where you can see all these categories and data from a bird's eye view.

In addition to these categories, you can filter your searches by date, content type and source. All this information can be exported in CSV files.

If you want to learn more about Pinterest both at user level and for your brand, Natalia Escaño teaches in Domestika the course 'Introduction to Pinterest: create pin friendly content', that can be very useful to learn about this tool and its utilities.

You may also be interested in:

- Pinterest Business as a marketing tool, a course by Mercedes Valgañón.
- Communication strategy for social networks, a course by Núria Mañé.
- Introduction to social networks for creative entrepreneurs, a course by Pamela Barrón Cobo.
- LinkedIn: build your personal brand, a course by Núria Mañé.