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  • What Is UX Research and What Is Its Relevance In Web Design?
    Web & App Design

    What Is UX Research and What Is Its Relevance In Web Design?

    Learn about user experience research and how it helps you understand how to design the products that you need to build User experience, commonly abbreviated as UX, is the design process behind every relevant experience we encounter. From shopping online to driving a car, a carefully considered experience can be the difference between a happy user or one that will never use the product in question again. But, how do UX designers come up with the experiences that feel right and connect with their audience? That's where UX research comes into play. UX research helps identify problems early and allows designers to create experiences that let users easily navigate even the most innovative digital technologies. Below, UX and UI designer Patricia Reiners (@ux_patricia) shares with us an overview of the main concepts involved in UX research.

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  • Drawing Tutorial: Graphic Techniques for Designing Tattoos from Scratch
    Teacher Illustration

    Drawing Tutorial: Graphic Techniques for Designing Tattoos from Scratch

    Learn how to draw using line work, dot work, and solid shading, to create a unique design, with Sophie Mo There is no one way to design a tattoo. In fact, most benefit from a variety of techniques. Understanding which ones to use and how to apply them will ensure you achieve the effect you want. Sophie Mo (@sophiemoillustration) is a tattoo artist whose designs have also been used by Squarespace, the BBC, and size? In this tutorial, she shares when, why, and how to use line work, dot work, and solid shading in your tattoo designs.

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  • 5 Free Online Classes to Learn How to Take Care of Your Embroidery
    Teacher Craft

    5 Free Online Classes to Learn How to Take Care of Your Embroidery

    Discover the best care you can give to your embroidery with the advice of five experts Hand embroidery is a very delicate process, time consuming and requires great attention to detail. Therefore, it is essential to know how to take care of your pieces. After so much dedication, you probably don't want your creations to spoil due to lack of care. With this in mind and with the intention that you learn to care for your hand embroidery like a pro, we have selected the following free classes. To see each lesson, you just have to click on its red title. Enjoy!

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  • How to Create and Record Your First Instagram Reels
    Teacher Marketing

    How to Create and Record Your First Instagram Reels

    Get the most out of these fun vertical 30-second videos. Instagram Reels launched in August 2020 and, since then, many Instagrammers have started using these new short—think 15 or 30 seconds—vertical videos. It is the perfect format for creative minds and suitable for scenarios where fast, visual, and easy-to-assimilate content is preferred. If you haven't tried them yet, I'll teach you in these simple steps how to start making your own reels on Instagram.

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  • Ed Benguiat: Stranger Things, Esquire and the 600 Creations of a Unique Typographer
    Typography, Calligraphy and Lettering

    Ed Benguiat: Stranger Things, Esquire and the 600 Creations of a Unique Typographer

    A retrospective on the prolific typographer and logo designer, featuring some of his most emblematic creations Ed Benguiat (1924-2020) was an American typographer, designer, and lettering artist whose influence on the creative world is difficult to overstate. In addition to having served as associate director of Esquire magazine—whose logo he designed, he was a prestigious jazz percussionist under the name Eddie Benart, a pilot, a teacher with more than 50 years of experience, and, every now and then, he found the time to retouch some "scandalous" images in magazines.

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  • Top 10: Fantastic Animated Short Films
    Film & Video

    Top 10: Fantastic Animated Short Films

    The most inspiring animated short stories selected by the Domestika community If you are an animation enthusiast, you will already know that the best examples of narrative and animation are not exclusive to feature-length films. Animated short films can tell beautiful stories and often look as spectacular as their full feature counterparts. We asked the Domestika community to tell us what their favorite shorts were, for their production and originality. The following are 10 of the best: Dechen, by Kaukab Basheer (USA, 2012) Using paper and traditional animation techniques, this talented artist tells a beautiful story about love and attachment through the experience of a young novice in a Tibetan monastery.

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  • Free Embroidery Pattern Guide to Create Hairstyles With Volume
    Craft

    Free Embroidery Pattern Guide to Create Hairstyles With Volume

    Señorita Lylo shares patterns and photos with models to embroider braids, bows and hairstyles with flowers If you want to learn different techniques to achieve embroideries that stand out from the frame and give your creations another dimension, textile designer Señorita Lylo is here for you. This embroiderer and graphic designer brings yarn to life by creating designs with volume. Also, she knows how to teach and share her techniques: her pedagogical, practical and inspiring style has earned her thousands of followers on social media.

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  • Cinema 4D Tutorial: How to Create a Base Model
    Teacher 3D & Animation

    Cinema 4D Tutorial: How to Create a Base Model

    Learn these simple steps for creating a base model using splines and sweeps on Cinema 4D easily, with Ali Sahba A base model forms the foundation of almost any creation on Cinema 4D, knowing how to create one that looks good and works well will ensure all your projects stand the best possible chance of success. Ali Sahba is a multidisciplinary digital artist who tells stories using photography and computer-generated imagery. In this tutorial, they will explain a simple way to create a base model on Cinema 4D.

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  • 7 Writers to Inspire You and Keep You Writing
    Writing

    7 Writers to Inspire You and Keep You Writing

    A selection of authors recommended by writer and professor Shaun Levin South African professor Shaun Levin (@shaun_levin), the author of the short story collection A Year of Two Summers and the novel Seven Sweet Things, believes that inspiration is everywhere. With more than 20 years as a creative writing teacher, he is living proof: he has taught in schools, schools, art galleries, bookstores, cafes, parks, a cemetery, and even in a zoo. In addition to teaching and writing, Levin edits books and literary magazines and has created a series of writing maps to inspire other writers.

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  • Meet Award-winning Illustrator Owen Davey
    Illustration

    Meet Award-winning Illustrator Owen Davey

    Discover the wonderful world of this multi-talented British artist as he tells us about his creative process, influences, and inspiration Owen Davey (@owendaveydraws) is passionate about illustration. His award-winning children’s books have been published in every continent except Antarctica. Working from the English coastal town of Worthing, Owen is known for his geometric vector illustrations, limited color palettes, and his love of drawing animals. Among his clients, he counts Google, Facebook, Sony, The New York Times, National Geographic, Microsoft, Lego, the Two Dot app, and many, many more.

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  • 7 Sustainable Design Studios to Be Inspired By
    Design

    7 Sustainable Design Studios to Be Inspired By

    Discover the studios that put our planet first when it comes to developing a design project Spanish creative director and graphic designer Núria Vila Punzano (@nuriavilapunzano) fuses her passion for the visual arts with today’s most pressing issues: sustainability and protecting the environment. While at university, Núria was drawn to experimental books and learning about alternative production techniques. Worried that her work lacked purpose (after all, what was her objective, just to make money?), she decided to turn her attention to environmentally-conscious design. She was disappointed by the standard of what was being classed as "ecodesign" around the world and decided to become the Irma Boom of sustainable design. Her Domestika course, Introduction to Sustainable Graphic Design, seeks to train other designers and creatives to focus their work on these issues, encouraging people to develop an aesthetic that respects and defends the planet. Below, we present seven design studios that prioritize sustainability and which Núria considers important references: La page This Catalan design studio sets out to develop projects with a zero-carbon footprint and analyses how much damage each stage of the process causes to the environment, from production to distribution. La page has launched BlueTool, an eco graphic design tool for public use.

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  • What Is Watercolor Painting, and What Materials Do You Need to Start?
    Illustration

    What Is Watercolor Painting, and What Materials Do You Need to Start?

    Peek into the fascinating world of watercolor and learn about pigments and techniques from scratch Watercolor painting is an ancient technique used to apply color onto paper or cardboard using pigments soluble in water. The technique is based on the overlapping of transparent layers while using the white of the paper to achieve touches of light and effects. Tones in watercolor are achieved by adding or removing water using brushes, sponges, and cloth. Starting in watercolor is simple; however, the results that can be achieved with this painting technique can be as complex and rich as the history of this art. Find out some of the things you need to know if you are interested in watercolor.

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  • Brief History of Lyric Videos in Music: Type in Motion
    Typography, Calligraphy and Lettering

    Brief History of Lyric Videos in Music: Type in Motion

    Learn about the origin of music videos where typography is the protagonist The lyric videos are the music videos in which instead of seeing stories or the musicians performing the song, the main element is the typography. Since the advent of music videos, they have been a creative resource used by bands of all genres. For about a decade now, bands have often released a song with a lyric video before releasing the official one. For independent musicians, this type of video is attractive as it can be made with fewer resources than traditional productions, while fans can learn the lyrics of the songs. They have become so popular that in 2014, MTV included a lyric video category in their annual Music Video Awards. Here are some exceptional examples that truly bring the use of typography to the spirit of each song.

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  • Instagram Tutorial: The Secret to Engagement
    Teacher Marketing

    Instagram Tutorial: The Secret to Engagement

    Learn the most effective ways to connect and engage with your audience and network on Instagram, with Dot Lung An active and engaged Instagram following is considerably more valuable than a large and inactive following so knowing how to maximize engagement is key to any successful Instagram account. With countless contradictory messages, It can be difficult to understand what strategy to adopt when interacting with people on social media. That is why social media expert and Mother of Social Media Dragons Dot Lung has created this tutorial to explain the best ways to up your engagement.

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  • Discover the Colors That Will Trend and Triumph in 2021
    Design

    Discover the Colors That Will Trend and Triumph in 2021

    We analyze the main color trends in fashion, decoration, and design so you can use them in your projects For Eva Heller, author of the book The Psychology of Colors, colors - and how we perceive them - change according to context. This is how we connect colors with experiences, languages, thoughts, feelings, and times. For this very reason, brands, designers, artists, and specialists regularly focus on the color trends of the year or the season, since these will be the colors that will express the feelings and emotions of the moment and will reach the largest number of people.

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  • Free Social Media Metrics Guide for Beginners
    Marketing

    Free Social Media Metrics Guide for Beginners

    Expert Hana Klokner explains the most used KPIs for social media management You have great content and a shiny strategy for your social media accounts. Then, you implement it and post according to your calendar. But after a while, you see no growth. What went wrong? After ten years of experience as a social media marketing specialist, Hana Klokner (@hanajayklokner) started her own consultancy business, working with clients like Amazon, glh Hotels, and the United Nations. She is a published author of Wired & Socially Awkward: New York, a short story collection for adults themed around social media.

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  • 9 Essential Books for Digital Marketing Professionals
    Marketing

    9 Essential Books for Digital Marketing Professionals

    If you work in social media, branding, and creativity, or are simply interested in learning more, check out this reading list compiled by experts No longer is social media simply a marketing tool: for most companies, it has become the most important vehicle of communication. This is why making the most of social networks is essential, as they become increasingly more valuable. To generate effective strategies and ideas for brands, you need to learn how to use your best thinking tool. Staying up to date and getting to know this specialty in depth are the keys to success. Therefore, we are sharing a list of books recommended by Domestika teachers who are also experts in digital marketing and social media. Recommended by Juanmi Díez, Dot Lung, Núria Mañé, and Hana Kloner, the following titles touch on everything from creativity and branding, as well as the origins of digital marketing. Recommendations from Juanmi Díez (@juanmidiez), who teaches the course, Introduction to Instagram Business:

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  • 5 Key Tips to Make the Most of Online Education in 2021
    Illustration

    5 Key Tips to Make the Most of Online Education in 2021

    How do you decide how to educate yourself? How to get the best out of being a self-taught learner? Many of the most important structures in our lives have been profoundly changed in recent months. Our habits have forcibly changed. However, despite some limitations, new possibilities have also been created. Acquiring new knowledge, tools, and techniques through different online education formats has been one of them. Now, with so many possibilities, how to choose what to train for? And when we do, how do we take advantage of it? Patricio Oliver (@patriciooliver) has been teaching Illustration and Typography at the University of Buenos Aires for two decades. He is also one of Domestika's teachers. To discuss important aspects of online education, we talked with him about how to be a good self-taught student in 2021. These are his key tips:

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  • Domestika Diary: Núria Vila
    Teacher Design

    Domestika Diary: Núria Vila

    Núria Vila is a graphic designer and art director who specializes in sustainable design. She tells us about her daily routine and the creative process she uses to implement more sustainable and ethical projects.

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  • Free Exercises for Defining Your Brand Identity
    Marketing

    Free Exercises for Defining Your Brand Identity

    Use this worksheet by Alice Benham to conceive and help build a powerful brand identity Regardless of your creative industry, having an effective brand identity is key to finding an audience who can appreciate and support your work. Digital marketing and podcast coach Alice Benham (@alice_benham) works with business owners and entrepreneurs to create strategic content that helps them reach their goals - whether they are based on profit, purpose, or both. In her English-language Domestika Live on January 25, she explains what a brand identity is, why it’s important, and how to create one and ensure that it’s reflected across your content. She will use this worksheet to explain simple, concrete exercises that you can do to conceive and build your unique brand. If you miss the Live, you will be able to find an archived version of it to enjoy later. Using this worksheet, Alice will show you how to define your brand’s core, identity, and values, and you will learn how to create an actionable mission statement that you can then use to drive your content and marketing strategy. This will help you more effectively reach and engage with new audiences, as well as build brand loyalty. Tune in for Alice Benham’s English-language Domestika Live where she answers audience questions about branding and explains how to use these exercises to build your own brand identity, on January 25, 2021 at 5pm UK / 6 pm MAD / 11 am CDMX. To watch an archived version of her Live, and all Domestika Live specials, go here.

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  • 5 Free Photography Online Classes: Best Materials and Equipment For a Professional Session
    Teacher Photography

    5 Free Photography Online Classes: Best Materials and Equipment For a Professional Session

    Five experts show you their favoirte material and share practical tips to help you find the ideal equipment for your needs If you want to explore your surroundings to capture new images or you would like to carry out a professional production and you are not sure about what you need, there is nothing better than spying on the brains of those in the know. In these free classes, 5 experts advise you on technical issues, present their essential equipment, and give you some unexpected advice. To watch each class, just click on its red title. Enjoy!

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