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The right name transmits what a company does and has communicative value for the user The process of choosing a name for your brand can be summarised in five key points. Xavier Grau (@xgrau) has over 20 years of experience in this field. Today, he presents the questions you need to be asking yourself when you undertake this task.
Nacho Yagüe, art director for Gameloft, explains what a concept artist is Creating settings, scenes, and environments is an essential part of developing any game. Nacho Yagüe is an art director and concept artist who has worked on Ubisoft games such as Assassins Creed: Unity, Watch Dogs 2, and Splinter Cell: Blacklist. He is an expert in designing levels, textures, and animations for video game concept art. To help us to better understand what this profession entails, Nacho explains a concept artist’s role in the video game industry. He also shares some examples that will give you a better idea of the type of work they produce and where they fit in the production process for developing a new video game.
Discover five video editing apps that will improve your way of working Recording or editing video on cell phones allows you to film and share whatever you want, at any time of day, transforming short clips into cinematic masterpieces. You no longer need sophisticated equipment to start generating great content, just a phone camera with a decent app. In this post, we share five free apps that will help you capture and edit beautiful videos. ProMovie Recorder This iOS application allows you to record high-quality videos in 4K resolution (or 3K and upwards on older phones). It has various functions for controlling exposure, focus, frame rate, color temperature, white balance, and other recording settings. It also has an automatic mode if you’d prefer to start recording straight away.
Learn how to work on your photo captions and structure your Instagram posts with Pati Gagarin
We have compiled a list of the most-liked projects to be shared by the Domestika community in 2020 There are only a few days left of the year, so we want to present the projects that have received the best feedback from the community out of all of those published in 2020 on Domestika. As was the case in 2019, the projects of the year are dominated by the medium of illustration. Final projects for different courses have also made the list, while fantasy and poetry have been celebrated as much as hyperrealism. Illustrator Adolfo Serra also gets a special mention for having authored two of the ten final projects to make the list. These are the top ten creative projects of 2020 to be published on Domestika: My project for the course: Watercolor Illustration with Japanese Influence, by Jessica Alvarez (@vanila_ryder) This final project, which was created for Flor Kaneshiro’s course, is titled Mandado. In this artwork, Jessica–the author–draws on Japanese influences, yet takes it a step further: she combines oriental techniques with a Latin American aesthetic inspired by Mexican markets.
Meet some of Domestika's Instagram top 3D modelers and animators 3D modeling and animation are disciplines with a bright future ahead. Used in cinema, advertising, social networks, and even art galleries, these three-dimensional sculptures that come to life continue to leave us all in awe. Each artist has their own different techniques and style, but they all have one thing in common: they put countless hours (sometimes even days) into the smallest details in order to achieve perfection. Even the most minimalist work has a high level of complexity and requires focus and expertise in several creative areas. Do you want to discover the many faces of 3D and animation? This list of artists who stood out on Domestika's Instagram is the place to start. They create characters and entire worlds using only software and incredible skills! Alex Z (@ghost3dee) Alex Z is a 3D animator who creates fantastic scenes with organic and natural movements, confusing even the most skeptical observer.
Learn some of the key differences between these often confused terms The roles of a copywriter and that of a content writer are often confused. Both figures are equally important in building a brand or product. We have gathered information from Domestika experts to define these two marketing processes and understand their main differences. They may be different, but both aim to connect with customers by using important messages about a particular brand. The common part of these two disciplines is the word writing, and indeed they both exist to tell a story about a brand or a service. However, their style, purpose, and strategy deployment are quite far apart. Let’s see in detail what their differences are.
Discover how artificial intelligence has learned to interact with information contained in an image so it can improve it Artificial intelligence, a term that not long ago brought to mind scenes straight out of science fiction films, is today a reality. The good news is that it has lots of practical uses, such as medical diagnosis, remote control of devices, finance, transport. Interestingly, it is also being applied to creativity. These artificial intelligence apps make it possible for filmmakers, animators, and researchers to get high-definition results from images and videos in low-resolution or that have been recorded using old equipment. A.I. Gigapixel This app for both Windows and Mac claims to enlarge photos by up to 600%, while perfectly preserving the quality and detail of each image. It also includes features such as automatic face refinement. Artificial intelligence "recreates" the pixels that would get lost using an automatic enlargement process, such as those you can perform in Photoshop. Artificial intelligence has learned this process by analyzing thousands of sample images. A.I. Gigapixel offers a trial version. The app usually costs $99.99. This video explains how their technology works:
Discover how, throughout history, typography has been used to communicate more than just the words it spells out Typography is sometimes easy to take for granted: you’re reading these words, absorbing their meaning, but probably aren’t paying close attention to the letterforms that compose them. Other times typography can be impossible not to notice, like when a wedding invitation is written in Comic Sans, or a sign is hard to read because of an unfortunate font choice. The history of typography is about more than how easy something is to read or write. It reveals how the design of letterforms has shaped societies and transformed the meaning of the written word. So, where did typography come from and what do typefaces have to tell us?
Turning waste into works of art: meet inspiring artists from around the world For centuries, humans have exploited nature. The monstrous amount of waste we produce is an issue that socially-conscious individuals have turned their attention to. Today, creative people around the world are making art out of waste. This choice of material causes us to reflect on what items we discard and push as far away from our lives as possible. In this sense, an artist's decision to put these items into a museum as part of exhibitions is very provocative. We have selected five artists whose work you ought to explore: Vik Muniz Brazilian artist Vik Muniz is one of the most well-known artists working with waste, with his work having been exhibited in MoMA (Museum of Modern Art) in New York. In the documentary, Lixo extraordinario (Extraordinary Garbage), Muniz recreated masterpieces from art history, such as the Mona Lisa, with peanut butter and jelly. He used leftovers from a macarronada (a typical Venezuelan dish) to recreate Medusa’s panicked face in Caravaggio's famous painting, and used scrap metal to create a world map. The pieces are full of irony, forcing the spectator to question what can be labeled “sophisticated” art.
Illustrator and designer Willian Santiago teaches you how to create different textures in Photoshop Programs like Photoshop open the door to infinite digital illustration processes, such as adding effects and textures created using traditional techniques. Textures, in particular, can add a rich layer of detail that make your drawings have more of an impact. In this tutorial, illustrator and designer Willian Santiago (@williansantiagodg) will show you how to use different textures in Photoshop to bring your creations to life. Watch the video below:
Natalia Escaño shares some simple tips to boost the position of your pins among the top search results Pinterest is one of the most visual social networks, with a search power comparable to that of Google, but basing its content strategy on aesthetics and being a tool to find inspiration. This makes it a handy tool for creatives, artists, designers, illustrators, photographers, and even companies who want to share their products differently. Natalia Escaño (@nataliaescano) is a designer and illustrator and one of the most prominent Pinterest influencers in Spain, with more than a million followers and a portfolio of clients that includes brands such as L'Oréal Paris and Disney. As a great connoisseur of this platform, at both a user level and business level, she knows what it takes to stand out with attractive, eye-catching, and extremely visual content that will surely resonate with the audience. Here are the 10 fundamental tips from Natalia Escaño to improve the SEO of your Pinterest pins:
Discover the trajectory and references of Chilean tattoo artist Polilla Tattoo Edward Lorenz's Chaos Theory states that small decisions can have profound consequences in our lives. Florencia Landaeta, better known as Polilla Tattoo (@polillatattoo), is living proof of this. After her husband — back then her boyfriend — gave her her first tattoo, the graphic designer became interested in this discipline and found a calling she continues to follow to this day. Moth fell in love with the trade, which allowed her to keep her interest in drawing. Three months after that first session, she held her first tattoo machine.
Learn how to adapt your work for print or digital, with Gemma Capdevila
Artist and self-taught embroiderer Ignacia Jullian shares how to begin cross-stitching and how to use a pattern
Discover the ancestral Japanese art of arranging flowers and the best-known styles Ikebana, also known as Kado, is an art form that uses floral arrangements as a medium, following pre-established rules and symbolism. In Japanese, the term means both "to give life to the flowers" and "floral arrangement". The other denomination, Kado, means "the path of flowers."
The history of the multi-billion dollar software that transformed the internet and forged a gaming universe, only to become one of its most hated softwares In the late 90s, two tech entrepreneurs decided to turn their failed drawing software into an animation program for the internet. Charlie Jackson and Jonathan Gay had thought that PenPoint-technology, tablet and stylus drawing and writing technology, would be the next big thing. They were wrong. "I think we sold two copies", Jackson told Ars Technica. "And one was to the architect who was designing Bill Gates' house".
Domestika's Instagram followers share the artists that have surprised them in 2020 Social networks are bursting with creative talent waiting to be discovered. This rings especially true for illustration, an art form that, increasingly, helps us connect with our own tastes and deal with difficult circumstances with humor. You simply can never follow too many illustrators on social media, and that's why we have created a list of artists you need to discover before the end of the year. Willian Santiago (@williansantiagodg) A vibrant and explosive color palette is the hallmark of this Brazilian illustrator who combines digital and analog techniques in his works.
Miniature model maker Jessica Dance takes us through her daily routine and creative process in the Southdowns, UK Jessica Dance (@jessica_dance) is an artist, designer, and coach who creates miniature models. Her unusual approach to design and making has led to collaborations with a host of global brands, including the BBC, Vogue, and Volkswagen, on jobs ranging from editorial design and animated adverts to interiors and installations. In this Domestika Diary, Jessica shares the daily routine that has enabled her to stay healthy, creative, and successful:
Available for a limited time only, these classes will teach you make-up techniques for a photo series Make-up often plays a fundamental role in the creation of a photograph. Whether you’re working on a self-portrait, artistic photo series, or fashion shoot, the right look can save hours of post-production work. We recommend that everyone working both in front of the camera and behind it learn the basics of working with make-up so that they can efficiently solve any problems that might arise on set. These five free classes will guide you in what you need to know, whatever your studio role. Free Class: Make-up for Conceptual Self-Portrait Photography In this class, from the Conceptual Self-Portrait Photography course, photographer Krishna VR shares some simple tips for doing one’s own make-up. The expert explains how she has learned different techniques online. In this lesson, she advises how to match skin color and avoid a lengthy post-production process.
"Lorem ipsum dolor sit amet..." Forget the boring classic fake text and use one of these instead. A Lorem ipsum, as you probably already know, is a text commonly used in design and layout, which allows you to check that the spaces are well distributed and the fonts work correctly. It is a Latin passage extracted from a text by Cicero, De finibus bonorum et malorum. However, you don't need to stick to it in your projects. New fake text generators are constantly popping up and can help you give your designs a twist, even for provisional text boxes that are not meant to be read. If you are one of those who wants to have fun with Lorem ipsum, here are some ideas: Strangeripsum Our obsession with Stranger Things, the Netflix show that dusts off our eighties memories, has led us to Strangeripsum, a Lorem ipsum generator inspired by some of the show's scenes.
This formula works! Check out this selection of great bottle episodes that have shaped television history The term "bottle episode" refers to a type of episode in a television series that has particular characteristics: –The episode focuses on a particular problem, usually being faced by one character. However, all the other elements of the series become entangled in this problem. –The episode usually takes place in one location. –Production is kept simple. There are no effects, perhaps no soundtrack, no props, just the characters and a conflict, which develops through dialog and long scenes.
Explore the different techniques and materials to create posters with an extraordinary communicative force When a poster transcends its informative function and becomes a form of artistic expression, its true design unfolds. Graphic design studio 12caracteres (@12caracteres), founded by Samuel Aznar and Miguel Frago, specializes in creating graphic solutions with a strong visual impact mainly in poster form. They shared this guide with Domestika on how they generate images and shape surprising concepts.
Get inspired, learn to customize your sports garments, and create stylish clothing through upcycling Barcelona-born Krizia Robustella (@kriziarobustella)has been working as a fashion designer for over ten years. Her mother was a fashion wholesaler and named her after the Italian fashion brand she had seen in Vogue in the 70s. Her fate was decided on that day. She presented her recycled 90s tracksuits in the Ego de Cibeles catwalk in 2007. The press called her style Sport Deluxe. From that moment, her collections have been part of the Mercedes-Benz Madrid Fashion Week and the 080 Barcelona Fashion. She also sells them in her shop in the Catalonian capital. Read on to discover how she creates two sports outfits out of an old sweatshirt, using upcycling, and see a gallery of her pieces.
You've probably heard a lot about this tool, but what exactly is the color wheel, and how does it work? The color wheel is an important tool to get to grips with when you begin a visual art. To put it simply: if colors were words, the color wheel would be the alphabet–it’s what you need to speak this language well.
Discover how our homes will look next year: the return of long-gone pieces of furniture, the new role of industrial designers, and the unexpected role of walls Juan Pablo Fuentes studied industrial design at Diego Portales University in Chile in the late 1990s. Since then, he has founded several studios and built his own design space, COMODO, the first in Chile dedicated to producing, manufacturing, and marketing the so-called new national design. He was also the School of Design's director at the University of the Americas, which connected him to Latin America and Europe's design world. As a designer, @juanpablofuentes can study every aspect of an object: aesthetic, functional, economic, and social. His work enriches this skill at the editorial project Nuevos Creativos Chilenos, through which he focuses on product design, clothing, and graphics. His global vision is also nourished by the National Design Space, the first design gallery in Chile, a place that he shares with other partners and to promote, disseminate, and market serialized or limited design pieces sourced from local talent.
Be inspired to create unique and charming clothes with the beautiful print work of world-renowned fashion designers Julia Pelletier (@julia_pelletier) is a textile designer who has specialized in silk screen printing, drawing, and teaching for over 15 years. In her Domestika course, she will teach you to combine creative techniques to design unique garments. Creating art that you can wear is a great way to show off your style and personality. Before you get started on your creation, she encourages you to look to some of today’s most creative contemporary designers working with prints for inspiration. Find the list below:
James Edgington takes us behind the scenes at one of the top movie trailer agencies in Hollywood For as long as he can remember, James Edgington was always drawn to working on feature films. After moving to London in his early 20s, he landed a job as a runner at a post-production company working on prime time British television shows, such as The X-Factor, Never Mind the Buzzcocks, and The Jonathan Ross Show. Back then, James wasn’t yet aware that an entire industry dedicated to cutting movie trailers existed: “I just thought that the director or the film editor cut the trailer”, he says. It wasn’t until a few years later, when he was invited for a trial shift at the Editpool–a trailer agency based in the UK capital–that he discovered it was possible to make a career out of specializing in this particular branch of video editing.
Ahead of her time, this artist created hundreds of enigmatic paintings where the invisible became visible. Unseen for many years, her work has now vindicated her as one of the pioneers of abstract art It was 1935, and Russian painter Wassily Kandinsky wrote a letter to his New York gallery owner, where he claimed the authorship of his first abstract painting: a piece painted in 1911. “Without doubt, it is the first abstract painting in the world (...) it is, in other words, a historical painting”, said the letter. Nonetheless, in Sweden, in 1906, a woman called Hilma af Klint had already been painting abstract compositions in which line, color, and geometrical shapes had been the main subjects. However, her story and her contribution to abstract art remained unknown until the 1980s, when an exhibition taking place at the Los Angeles County Museum of Art (LACMA) finally vindicated her role. Why doesn’t her name resonate when we think of this art movement? What happened that kept her prolific production unknown, unlike Mondrian, Malevich, or Kandinsky’s works? Here is the fascinating story behind one of the pioneers of abstraction.
See if embroidery artist Kseniia Guseva can embroider a building in the centre of Madrid in just 30 minutes Embroidery is a slow and meticulous process… but not today. For the latest installment of our Domestika Challenge series, we’ve put international embroidery artist Kseniia Guseva’s (@faimyxstitch) skills to the test with a 30 minute embroidery challenge in Madrid's iconic Plaza Mayor. Kseniia Guseva (@faimyxstitch) has been embroidering every day since 2016, creating stitchwork cityscapes—an interest shaped by the architecture of her hometown of Saint Petersburg. Her talent and commitment as an embroidery artist has garnered her an Instagram following in the hundreds of thousands but she’s never faced a challenge like this before: stitching a building in just half an hour. Want to see how she did? Check out the video below:
