Social Media

Everything you need to know about connecting with creative people and brands in the digital age and networking on both a social and professional level

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  • Challenge: Can You Write a Long Story on Twitter in Eight Tweets?
    Teacher Domestika

    Challenge: Can You Write a Long Story on Twitter in Eight Tweets?

    Screenwriter, cartoonist, and editor Manuel Bartual takes on this Domestika social media challenge Manuel Bartual (@manuelbartual) has many talents, but above all, he considers himself a storyteller. He also knows that there’s more than just one way to bring a narrative to life, and so he uses a range of diverse mediums including podcasts, cinema, novels, and social media. In 2017, he wrote a fictional story through a series of Twitter threads that quickly went viral, becoming a Worldwide Twitter Trend and attracting hundreds of thousands of followers who now eagerly await each post. In this Domestika Challenge, we put his Twitter skills to the test by surprising him with groups of 7 words, picked at random, which he must use to create a story using no more than eight Tweets. Will he succeed? Find out in the video below:

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  • 8 Top Tips to Succeed on TikTok as a Creative
    Marketing

    8 Top Tips to Succeed on TikTok as a Creative

    Two official TikTok creators tell us how to promote art on the fastest-growing online platform With 800 million users worldwide, TikTok is the undisputed platform to publicize your projects. However, not everyone dares to venture into the network. Associated with teen dances, jokes, and acting, TikTok can intimidate those who do not have or aspire to have histrionic qualities and prefer to keep a lower profile. The good news for them is that the network continues to seek to expand the quality of its content and is also rewarding other types of videos with greater visibility. Two official experts tell us about it with strategies tested by themselves. Official TikTok Creators Cristina Luengo and Micaela Folgan are expert TikTok creators. This means that they have made their relationship with the network official and that, due to the quality and visualization of their videos, TikTok has promoted them to TikTok Creators. This category gives them access to some preferential features, such as immediate technical support, filter previews, and participation in content monetization, among other things. Cristina Luengo is a Spanish illustrator who has more than two million followers on @cluengoart. And Micaela Folgar is an Argentine illustrator with 673 thousand followers on her @micafolgar account.

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  • 65 Premiere Rush Shortcuts for Editing Social Media Videos
    Film & Video

    65 Premiere Rush Shortcuts for Editing Social Media Videos

    Speed up your workflow for editing, producing, and publishing social media videos with these essential keyboard shortcuts Adobe Premiere Rush is a program designed to quickly make and share videos online. It lets you edit, color correct, adjust audio, add titles, and more. It can be used on multiple devices, offers hundreds of customizable motion graphics effects, and can be integrated with Adobe Stock. To get the most out of this program and speed up your process for creating content for social media, check out these shortcuts.

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  • What Is a Vlog and How Do You Start One?
    Film & Video

    What Is a Vlog and How Do You Start One?

    Learn what a video blog is, get tips to produce one, and check out 9 vloggers’ accounts to inspire you Vlogging is one of the fastest-growing formats on the web and has the greatest monetization capacity on YouTube. Users tend to watch vlogs to experience other realities or listen to reviews about products and services. They also want learn about certain experiences they’d like to live for themselves. Lucas Merayo, better known as Merakio (@merakio), is an actor and audiovisual content creator with more than 800 thousand followers on YouTube. The fresh and fun approach to everyday life he uses in his vlogs has turned him into a model for this genre. By exploring his process, we’ll be able to understand this format and learn practical tips to start producing vlogs, for launching our own channel or simply to record snippets of our lives in a fun and personal way.

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  • Tiktok Tutorial: 5 Tips to Grow from 0
    Teacher Film & Video

    Tiktok Tutorial: 5 Tips to Grow from 0

    Discover the best tips and tricks to quickly grow your following on TikTok, with Arnulfur Hakonarson TikTok has become one of the world’s most popular social networks, and with more than 1 billion users this relatively new tool is essential for any content creator who wants to get their work noticed. Arnulfur Hakonarson (@arnulfur), also known as That Icelandic Guy, is famous for his creative content on platforms such as Instagram, Youtube and, more recently, TikTok. Arnulfur believes that TikTok is not only super fun to use, it is actually easier to grow organically than on other platforms such as Instagram. With over 726 thousand followers and 8 million likes on his TikTok profile, his success on the app after only a short amount of time highlights just how effectively TikTok can help content creators reach new audiences. Join him in this tutorial as he shares five simple tips for how to grow and gain more followers on TikTok.

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  • 13 Free Essential Tutorials for Mastering Social Media
    Marketing

    13 Free Essential Tutorials for Mastering Social Media

    Take your social media profiles to the next level with these expert tips and resources Social Media platforms have become such a big part of our lives. Since social media emerged, it has changed the way we communicate and consume content, giving us the power to impact trends and broadcast information. New features are constantly being launched to enrich our experiences as users. The growth of social media is unstoppable. However, if social networks are continuing to expand, are users finding it easier to face new challenges: Is it easy to get increased engagement? Gain more followers? Can I improve my photos? Should I explore what options TikTok has to offer?

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  • 5 Interesting Facts You Didn't Know About TikTok
    Marketing

    5 Interesting Facts You Didn't Know About TikTok

    Discover 5 interesting facts about the viral social media platform From viral dances and creative challenges to dueted videos and memes, in only a few years TikTok has become a household name, serving up a steady stream of viral videos with some of its top creators earning millions of dollars. To get an idea of just how popular the app has become, TikTok, spelled with and without a space, is the third most common search query on Youtube. But even if you spend hours at a time on the app, there’s always more to discover. Like, do you know the secret to making a successful TikTok? Or how can you use the app to make money? Or how are viral trends sparking larger social change? Discover those answers and more in this video.

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  • 5 Bullet Journals Accounts that Will Inspire Your Work
    Illustration

    5 Bullet Journals Accounts that Will Inspire Your Work

    Discover some inspiring bullet journal approaches to help you organize your life creatively Bullet journaling is a simple and creative way to help you organize your life. They are also a powerful tool for mindfulness and help you channel your creativity while keeping you centered, grounded, and productive. Annie Weir (@_a_journal_by_annie) is a Scottish artist who specializes in bullet journaling, a craft she discovered by chance on Instagram. Her background is in graphic design, which is where she learned that you could combine words, lettering, and images together on a page to create something striking and meaningful. Bullet journaling turned out to be another happy space for her love of lettering, illustration, and art, so much that she decided to start sharing it online in 2017. She created her first Instagram account, @ajournalbyannie, and quickly became one of the leading voices in the bullet-journaling online community.

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  • 5 Tips For Dealing with Comments on Social Media
    Marketing

    5 Tips For Dealing with Comments on Social Media

    Expert Hana Klokner shares her top tips for responding to feedback on social media, both the good and the bad Hana Klokner (@hanajayklokner) is an expert in social media marketing and a children’s book author from Slovakia. Hana started out in digital marketing in 2007 when she got a job at the age of 16 working for MacBlog.sk, an online Apple magazine based in Slovakia. During the time that she worked for the company, she wrote around 200 articles about Apple products and discovered her passion for blogging. This fuelled Hana to launch her own “fashion blogazine,” through which she learned all about planning, producing, editing, and promoting content while she was still at school.

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  • What is a growth marketing expert, and what do they do?
    Marketing

    What is a growth marketing expert, and what do they do?

    Discover what a growth marketer does and why it is a critical figure in the development of a company All businesses worldwide want to grow, but not many know how to do it, as strange as it may seem. This explains why growth marketing strategies have become increasingly popular recently. Following scientific methods, developing growth strategies, and relying on growth marketers, are fundamental elements to help companies achieve results. What are the skills required to pursue a growth marketing career? How do companies regard the role of a growth marketer? How will this figure evolve over the next few years? We will answer these questions with the help of a marketing expert with ten years of experience as a startup consultant who supports the idea to include growth marketing in your business.

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  • Clubhouse: What’s All the Fuss About, and What Does It Offer?
    Marketing

    Clubhouse: What’s All the Fuss About, and What Does It Offer?

    Four experts explain the great potential and opportunities Clubhouse offers creatives, as well as its limitations If you've been surfing the net over the last few weeks, you'll have probably heard about Clubhouse, a new audio-based social network that’s currently overshadowing all other social media platforms. It brings several people interested in talking about the same topic together in a “room” or “small club” as if they were sitting down together at a table in a bar. What makes this platform stand out from other networks is that it doesn’t have an endless feed of content where anyone can participate, interact, or contribute to the debate. The sense of connection is intensified by having more intimate, personal, and meaningful exchanges. The way Clubhouse structures its content consumption makes it possible to exchange ideas and information in much greater depth.

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  • 10 Creatives to Follow on TikTok in 2021
    Marketing

    10 Creatives to Follow on TikTok in 2021

    Domestika’s Instagram community votes for the social network's most inspiring accounts TikTok is much more than dance moves, reactions, and laughs. There is also a growing wave of creatives surprising everyone with their talents. On Instagram, we often get to see a more carefully-curated side of each user, with heavily edited photos and thought-out angles. TikTok gives us a more relaxed experience and a behind-the-scenes atmosphere. That's why we asked Domestika’s Instagram community which TikTok accounts they find most inspiring. These were the most voted: Marjan Roshan @dailymarjan A Persian-Spanish designer and illustrator based in Madrid. Her work has been featured in Spanish magazines and group exhibitions. On her TikTok, she shares creative processes behind her illustrations (mostly portraiture) with different techniques and materials.

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  • 10 Free Tutorials for Illustrators Who Want to Promote Their Work (And Don't Know How)
    Teacher Illustration

    10 Free Tutorials for Illustrators Who Want to Promote Their Work (And Don't Know How)

    Discover practical tips so that your designs and illustrations capture the attention of your audience Once you start a career as an illustrator, designer, or other creative disciplines, it's a matter of time before you discover that the promotion stage is almost as important as the production stage. Reaching out to potential clients and establishing yourself within the creative community is crucial, but we don't always know how to position our work. In the following tutorials, experts give you the best tips to make your professional profile and your work attractive and generate more work for you. If, in addition to watching the videos, you want to read the complete instructions, click on the red title of each tutorial.

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  • Free Creative Brief Template for Social Media
    Teacher Marketing

    Free Creative Brief Template for Social Media

    Senior Copywriter Paul Anglin shares his comprehensive and easy-to-edit template for writing a great brief When engaging with a new client, a brand, or planning your own social media plan, there's one crucial step of the process: the brief. For Senior Copywriter Paul Anglin (@paulanglin), this might be the single most important document for any project. Drawing on twenty years of experience working with brands like Apple, Nike, and Microsoft, in his Domestika course, Paul shares his process for developing a brief that ticks all the boxes, and how to use that brief to write captivating copy for your social media audience.

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  • Free Social Media Metrics Guide for Beginners
    Marketing

    Free Social Media Metrics Guide for Beginners

    Expert Hana Klokner explains the most used KPIs for social media management You have great content and a shiny strategy for your social media accounts. Then, you implement it and post according to your calendar. But after a while, you see no growth. What went wrong? After ten years of experience as a social media marketing specialist, Hana Klokner (@hanajayklokner) started her own consultancy business, working with clients like Amazon, glh Hotels, and the United Nations. She is a published author of Wired & Socially Awkward: New York, a short story collection for adults themed around social media.

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  • What Is Going on in the World of Social Media?
    Marketing

    What Is Going on in the World of Social Media?

    Learn how to improve customer relations through community management with Hana Klokner Hana Klokner (@hanajayklokner) is a social media marketing specialist who has provided training for clients such as Amazon, the United Nations, GLH Hotels, among others. She lectures on digital marketing, social media marketing, and branding at the University of the Arts London and Istituto Marangoni. Not all companies are passionate about social media; however, by embracing this side of the market, you will achieve visibility and reach new clients or customers. In her Domestika course, Hana helps you build a community management strategy and establish relationships with your followers, customers, or partners using popular social media platforms. Help your brand resonate with your audience and generate engaging conversations around your product.

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  • 4 Key Tips for Creating Viral Content for Social Media
    Marketing

    4 Key Tips for Creating Viral Content for Social Media

    Learn to create viral content for social media and see your likes and shares soar Social media has become an integral part of our day-to-day lives: we swipe, click, share, like, and save posts every day. Our desire to share content with our friends, family, and followers is what causes posts to reach more and more people and even become “viral.” In the digital world, if a piece “goes viral,” it means it has become incredibly popular in a matter of hours or days, having been shared by thousands, if not millions, of people on social media. The term is used as a marketing strategy to promote products and services. While, in general, viral content has a short shelf life, it’s still very effective. Publicist Renato Farfán (@nato_farfan) is an expert in creating viral content for social media. In this blog, he shares four key points that will help arrive at the best ideas for your next viral post.

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  • 12 Great Free Resources for YouTubers
    Web & App Design

    12 Great Free Resources for YouTubers

    These sites and tools will help you perfect and promote your channel We all know that videos are an excellent way to connect. Users prefer video content, and creativity channels are becoming more popular every day. Whether you already have a YouTube channel or are considering starting one soon, the following tools will help you reach its full potential. YouTube Studio This is the dashboard where you can start your channel and create content by uploading videos or streaming live. In this official YouTube tool, you will find helpful tips and all the relevant tools for creators to add audio, review your channels’ statistics,manage monetization, and more.

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  • 5 Free Tutorials on Digital Marketing to Succeed on Social Media
    Teacher Marketing

    5 Free Tutorials on Digital Marketing to Succeed on Social Media

    Learn the experts' secrets to highlight your personal brand by upgrading your social media strategy For many creatives it can be frustrating to see that their audience on their social media channels is not growing as expected. Knowing how to take advantage of the possibilities of social networks will help you reach a global market, make your work known and position yourself in your sector. Learn with these 5 experts on digital marketing practical and effective tutorials so that your social networks reach their full potential. Just click on each video to check out their tips!

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  • Spark AR: Create Filters for Facebook and Instagram Stories
    Photography

    Spark AR: Create Filters for Facebook and Instagram Stories

    Learn to merge the real world with the virtual world, creating unique experiences with your designs Instagram Stories and Facebook Stories offer infinite options for all sorts of projects. You’re probably already familiar with filters, having used them regularly to enhance images and videos. But do you know which software you can use to create your own? Now, everyone can create their own filters thanks to Spark AR, an intuitive app that can transform your illustrations into augmented reality filters.

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  • The Best Photo Editing Apps
    Photography

    The Best Photo Editing Apps

    Expert photographers share their favorite apps to take and edit pictures using only natural light No matter what your photography style is, these tools will help you get the most out of your mobile device. Photographers Nicanor García (@nicanorgarcia), Emilio Chuliá Soler (@emiliochulia) and Derio Ilari (@derioi) recommend their favorite applications for phones and tablets, apps that will help you capture and edit incredible pictures both indoors and outdoors, using only natural light. SKRWT This application allows you to apply perspective correction (horizontal and vertical), distortion, cropping, lens correction, ISO adjustments and gives you exposure information of your pictures, as well as a gallery view function.

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  • How To Make Your Own Snapchat Filter
    Design

    How To Make Your Own Snapchat Filter

    Download Domestika's Snapchat filter and discover how to create a filter from scratch with Lens Studio and the advice of designer Pau Jimenez Halfway through her architecture degree, Spanish designer Pau Jiménez realized that she was fascinated by the world of virtual design. That was the beginning of her career creating artistic filters for social networks such as Instagram or Snapchat, a self-taught path that has earned her her place among Snapchat's Official Lens Creators, an international group of outstanding filter creators. We asked her if she would like to pay tribute to Domestika in her own way, by creating a custom filter for Snapchat. Pau agreed and shared with us all the necessary steps to build a filter in Lens Studio. In this article, she will guide you through step by step, so that you can create your own custom Snapchat filter from scratch. Although, with practice, it's a skill within everyone's reach, being able to operate 3D or 2D element creation programs is essential, since that is what we’ll be using to create the materials with which we'll later build the filter in Lens Studio.

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