Film & video

Tiktok Tutorial: 5 Tips to Grow from 0

Discover the best tips and tricks to quickly grow your following on TikTok, with Arnulfur Hakonarson

TikTok has become one of the world’s most popular social networks, and with more than 1 billion users this relatively new tool is essential for any content creator who wants to get their work noticed.

Arnulfur Hakonarson (@arnulfur), also known as That Icelandic Guy, is famous for his creative content on platforms such as Instagram, Youtube and, more recently, TikTok. Arnulfur believes that TikTok is not only super fun to use, it is actually easier to grow organically than on other platforms such as Instagram. With over 726 thousand followers and 8 million likes on his TikTok profile, his success on the app after only a short amount of time highlights just how effectively TikTok can help content creators reach new audiences.

Join him in this tutorial as he shares five simple tips for how to grow and gain more followers on TikTok.

The 5 Best Ways to Grow Your Following on TikTok

1. Storytelling is key
Creating videos with storytelling is essential in order to make an emotional connection with your audience. This in turn encourages them to take some kind of action, whether that means leaving a like, comment, or following your account. A good idea before you even begin to create your content is to ask yourself: what do I want my audience to feel?

Even within a 15 second TikTok, you can still create a story arc.
Even within a 15 second TikTok, you can still create a story arc.

2. Post frequently
Sharing content regularly is the way to go if you want to increase your following on TikTok. Arnulfur recommends you post at least once a day, preferably more, if you’re trying to grow your account.

And don’t worry about posting too often!

In the case of some platforms such as Instagram, too many posts can actually put your audience off by oversaturating their feed. This isn’t the case with TikTok. One explanation for this is called the “batch theory” which suggests that if you post more than one TikTok, the app will share it with different audience groups rather than bombarding the same people with all of your material at once.

3. Stay on top of trends and use them in your favor
Trends are happening all the time on TikTok. Sometimes they appear organically, often reflecting something that is going on in the world. Other times they are pushed by TikTok, in the form of a hashtag for example. The best way to find them is simply by scrolling through the app and keeping an eye out, “favoriting” any recurring themes that you notice.

Look at popular hashtags to find inspiration.
Look at popular hashtags to find inspiration.

4. Create behind the scenes or how-to videos
Behind the scenes and how-to tutorials are often extremely popular, regardless of your niche. The reason is simple - people love to learn, so showing them how things are done is a great way to attract more views.

Show your audience how you make your videos.
Show your audience how you make your videos.

5. Follow the three second rule
In a fast-moving app like TikTok, the first three seconds of your video are crucial to capturing your audience’s attention. If you manage to engage with them at the very beginning, they are more likely to watch the content the whole way through, so make sure those first few seconds really count.

Did you enjoy this tutorial? If you'd like to learn more secrets of creating engaging content to gain followers and grow your brand, check out Arnulfur Hakonarson’s online course Introduction to TikTok for Creatives.

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