Learn the experts' secrets to highlight your personal brand by upgrading your social media strategy
For many creatives it can be frustrating to see that their audience on their social media channels is not growing as expected. Knowing how to take advantage of the possibilities of social networks will help you reach a global market, make your work known and position yourself in your sector.
Learn with these 5 experts on digital marketing practical and effective tutorials so that your social networks reach their full potential. Just click on each video to check out their tips!
Creating and maintaining an efficient social media strategy is a daily challenge. While not impossible, it requieres care and attention. Dot Lung (@dotlung), Social Media Strategist, teaches you how to create content strategies for all five Instagram channels (IG Feed, IG Stories, Featured Stories, IGTV, and IG Live).
To get started with the basics, find out how and where you can connect with potential clients when you start working as a freelancer. Martina Flor (@martinaflor), designer and illustrator, explains 6 ways to get new clients.
Storytelling, or the art of telling stories, consists of knowing how to construct a personal story in order to persuade or fascinate our listeners. It will help us better define our role as creatives and distinguish our personal brand. Antonio Núñez (@antonionunezstorytelling), communication consultant, reviews the key ingredients of a personal story that manages to captivate and convince your audience.
Learning how to use social platforms effectively is just as beneficial for those who have just started their creative careers as it is for more established creatives. Lettering artist James Lewis (@jamesllewis) explains how to use Instagram to promote your work. He also shares tips on how you can better document and showcase your projects to build a digital and global audience.
If you start promoting your business on social media, like Facebook, you run the risk of losing money. Know well the possibilities of the reach and segmentation of paid advertising to get the most benefit from your campaigns. Pamela Barrón Cobo (@pamelabarroncobo), photographer and entrepreneur, has all the keys to take advantage of Facebook Ads, so that, as she says, if you make a mistake, it's "fast and cheap."