• Free download: typographic anatomy to understand every part of a letter

    Free download: typographic anatomy to understand every part of a letter

    Free Download: Essential Typographic Anatomy Guide Typography is everywhere, but we don't always look at it carefully. That's why today we bring you a free download: a practical PDF that collects the names of the different parts of letters and their typographic elements, intended as a clear and accessible guide. Knowing the typographic anatomy is essential for designers, creatives and anyone who works with text. Understanding how letters are constructed not only improves the visual output, but also the way you make design decisions. This resource connects with the learning from the course Fundamentals of Typography: from A to Z, where these concepts are explored in depth from a theoretical and practical perspective. What is typographic anatomy and why does it matter. Typographic anatomy refers to the internal structure of letters: each character has specific parts with their own names. Just as in the human body, these parts fulfill specific functions and determine the way we perceive each typeface. Understanding this terminology allows you to talk about typography with precision, analyze fonts with greater criteria and make more informed decisions. Choosing a typeface by intuition is not the same as choosing it by understanding its construction. Moreover, this knowledge directly influences the visual composition. Knowing how typographic elements work helps you improve legibility, balance texts and create clearer hierarchies. What's included in this free download This PDF is designed as a visual quick reference tool. It includes a clear review of the names of the different parts of the letters and their typographic forms. Among the concepts you will find are: - Shaft, arm and slash. - Eye and counterform. - Serif or finial Serif or finial Serif or serif - Height x - Ascenders and descenders Ascenders and descenders Ascender and descenders Rather than memorizing all these terms at once, the idea is that you can have them at hand while working. In this way, you will gradually incorporate the typographic language in a natural way.

  • 3 brands that use typography very well

    3 brands that use typography very well

    Discover how brands like Burberry, Mailchimp, and The New York Times have brilliantly used typography to define their identity. Typography defines a brand's personality. Three examples show how typographic consistency and creativity drive visual identity, serving as inspiration for design projects. 1. Burberry: elegance and typographic modernity In 2018, Burberry refreshed its image with a more understated and contemporary typeface designed by Peter . The clean lined, sans serif font conveys sophistication and minimalism, reflecting a luxury brand that adapts to the present without losing its British heritage. The typography simplicity allows the brand to speak with confidence and . Furthermore, its consistency across all touchpoints reinforces immediate recognition.

  • Calligraphy Tutorial: How to Draw an Ampersand in Just 4 min

    Calligraphy Tutorial: How to Draw an Ampersand in Just 4 min

    Learn to draw the symbol & with these tricks and tips from Joluvian and apply them to your lettering projects When we start lettering, it’s interesting to begin with the letters and symbols that are most common. That way, we can take what we learn from them and use it on more complicated commissions, adding the tools to our repertoire one by one . In order for you to be able to enter the world of lettering with the best, Joluvian (@joluvian), graphic designer, calligrapher, typographer and illustrator, will share a few tips in the following video on how to draw an ampersand, the well known “&” sign, by hand.

  • Illustration Tutorial: watercolor lettering

    Illustration Tutorial: watercolor lettering

    5 practical exercises with brushes to learn how to write comfortably and find your personal style of lettering to apply to your watercolor projects Handmade lettering made with watercolors has a personal and natural quality that no other technique can imitate. By creating letters with our brush and some ink, we give them a unique texture that reveals how you are as an artist and contributes to boosting the customer's confidence in our personal style. If you want to get started in the world of watercolor lettering, painter and illustrator Ana Victoria Calderon (@anavictoriana) offers below 5 tips and practical exercises with brushes, to lose the fear of ink and get excited about one of the world's most beautiful techniques.

  • Typography Tutorial: 3 tips for choosing a typeface

    Typography Tutorial: 3 tips for choosing a typeface

    Practical tips for choosing a typeface, to take into account before starting your graphic design project When we want to communicate something, it is as important to decide what we say as how we say it: content is as important as form. When starting a graphic design project in which we are going to include text, this rule is even more essential: the typography we choose (the form) will completely transform what we want to say (the content) To help you when choosing a typography for your project, the graphic designer specialized in editorial design Enric Jardí (@enricjardi) has 3 essential tips to always keep in mind

  • After Effects Tutorial: Basic Path or Stroke Vector Graphic Animation

    After Effects Tutorial: Basic Path or Stroke Vector Graphic Animation

    Experiment with typography motion with this simple After Effects technique with Holke 79 Small animations, gifs, short videos with animated texts and other multimedia content can make the difference to your social media posts. With After Effects, the Adobe software used to create special effects in post-production, you can create simple and attractive pieces intuitively and with the use of fairly few resources. In the following tutorial, motion graphics design Borja Holke (@holke79) explains how to add movement to a simple composition of image and text, turning it into a basic animated graphic using After Effects. Learn more in the video below:

  • Typography Tutorial: OpenType fonts

    Typography Tutorial: OpenType fonts

    Discover with Enric Jardí the advantages of using OpenType fonts in your editorial design projects OpenType is a unique and scalable typographic format, capable of offering a complete range of typefaces, and is also able to adapt to the main operating systems (Windows, Mac and Unix). Enric Jardí, a graphic designer specializing in editorial and typographic design, reveals all his secrets when it comes to getting the most out of OpenType fonts

  • Unveiling the Power of Letters: How to Create Logos and Typography That Tell Stories

    Unveiling the Power of Letters: How to Create Logos and Typography That Tell Stories

    As designers passionate about the universe of letters, we at Plau Studio, Rodrigo Saiani, and Carlos Mignot, experience daily the challenge and beauty of creating typography that not only communicates but also enchants. Creating a typeface or logo goes far beyond simply drawing letters; it's about transcribing the essence of a brand, its personality, and values into visual forms that speak directly to the hearts of its consumers. We want to make pop typography!

  • What Is Kinetic Typography? 5 Examples

    What Is Kinetic Typography? 5 Examples

    Explore the dynamic world of kinetic typography: Learn how it captivates audiences & enhances visual storytelling in design. "Kinetic Typography" is basically a fancy new name that is given to animated fonts. It has existed since the 50s when film title design was an emerging artform. Some might already know Saul Bass' work on Hitchcock's movies for example. Now they are still used in cinema but also for lyric music videos and even just created by graphic designers to go directly into their neat portfolios to never be seen again.

  • 8 Fonts for Logos That Will Inspire You

    8 Fonts for Logos That Will Inspire You

    Looking for the perfect typeface for your logo? Discover 8 inspiring fonts that will take your logo design to the next level. When making a new logo for our brand, there are several factors that are very important to take into account. Some of them are more striking, such as color and shape, and others may go unnoticed. One of the most relevant features of a logo is the typography. There are countless types of fonts and, if we do not have much idea of graphic design, we may think that choosing the right one is as easy as choosing the one you like the most. But the font says a lot about your brand, it has to be in tune with what you are selling and with the public you are addressing, that is why it is essential not to take this decision lightly. In this article, we are going to share with you some of the best fonts for logos. Discover them and pick the one that best suits your brand. Raleway

  • Typography Tutorial: how to choose typography for your illustration projects

    Typography Tutorial: how to choose typography for your illustration projects

    Sindy Ethel gives you the keys to success when choosing a font style Each style of letter is a world, and each of these worlds refers us to a completely different type of sensations. Using a classic serif font is not the same as a modern sans serif, just as working with a script is not the same as working with a display with fantasy motifs. Understanding what each of these styles means and what they can communicate is an essential skill for any creative who works with lettering. In the following video, designer and illustrator Sindy Ethel (@sindy_r3do), who together with Alan Rodríguez forms the creative duo R3DO, shares with you her essential keys when choosing a font style for your lettering projects.

  • Procreate Tutorial: Creating Custom Color Palettes

    Procreate Tutorial: Creating Custom Color Palettes

    Learn with Nubikini the uses of the color selector on a photograph and how to organize or delete color palettes that you do not need The digital drawing program for iPad Procreate has become one of the most used tools by professionals around the world, thanks to its variety of tools, ease of use and intuitive options. Starting to use it is within the reach of anyone, regardless of their technical level in the matter, thanks to the cleanliness and simplicity of its interface. To discover how to work with one of the most practical functions of Procreate, the creation of personalized color palettes, we propose this video tutorial by graphic designer and lettering artist Nubia Navarro, Nubikini (@nubikini). Find out below.

  • Japanese Calligraphy Tutorial: 4 Basic Lines for Beginners

    Japanese Calligraphy Tutorial: 4 Basic Lines for Beginners

    Discover the art of traditional Japanese calligraphy with artist Rie Takeda The art of traditional Japanese calligraphy, also known as shodō, is an ancient practice that focuses on beauty, simplicity, and the connection between mind and body. Rie Takeda (@rietakeda) is a professional artist and calligrapher who has taught shodō classes since 2002. She has also developed an original and effective way of teaching this art, known as The Mindfulness Method, which emphasizes achieving a balance between mind and body in a way that can adapt to all ages and abilities. Join her in this tutorial for beginners, in which she will teach you how to make simple but beautiful calligraphy lines and help you improve your technique. Materials: you will only need a flat surface to work on, a brush, an inkstone or a container, ink and paper.