Discover the Dos and Don'ts of Instagram with Dot Lung

Do you want to make better use of your Instagram account to grow your following? Dot Lung, Mother of Social Media Dragons, gives us 3 Do’s and 3 Don’ts for Instagram to gain more followers and grow your social media presence

Like other social networks, Instagram has become a perfect place to show our talents as creatives or promote our brand, but it is important to know the rules by which the platform is governed. To reach more people or, rather, reach those people who interest us the most: this is the obsession of many Instagram accounts.

Do you want to take better advantage of your Instagram account to build a greater audience? Dot Lung (@dotlung), specialist in social networks, gives us 3 Do’s and 3 Don’ts for Instagram. Discover them in the following video:

1. Post often

If you want your Instagram account to grow, post often ... but don't you ever think that everything depends only on the number of posts. Quality should always be your goal: you should try to make your publications frequent and always interesting.

2. Consistency is key

If you don't train throughout the year, you won't have abs to show in the summer. This is how Lung sums up this principle: if you don't spend time building your community little by little, don't expect to reach thousands of followers.

3. Make meaningful conversations

Connect with your audience on a personal level. Look for human-to-human connections, which will last longer and be more resilient.

1. Stop complaining about the algorithm

There is nothing wrong with it. After years of trial and error, we have to accept that platforms like Instagram know perfectly what they need to show to each of their users to keep them scrolling.

2. Don't post to post

Every post has to have one goal: to grow your Instagram, improve your brand, sell... don't post just to post.

3. Stop being so sleazy and salesly

If your Instagram feed is reduced to offers or attempts at selling things, without any quality content, people will surely end up getting tired.

Did you like these tips? If you want to learn a proven method to generate brand awareness and build meaningful relationships with your audience, check out Dot Lung's online course ‘Instagram Strategy for Business Growth’.

You may be interested in

- Brand Strategy on Instagram, a course by Julieta Tello.
- Introduction to Instagram Business, a course by Juanmi Díez.
- Visual Storytelling for your Personal Brand on Instagram, a course by Marioly Vázquez.