Customer Service Strategies in Social Networks
Practical tips
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Practical tips
Overview
“Here I will give you recommendations based on experience that are sure to be very useful when it comes to serving your customers. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Practical tips, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“Well, we already have our strategy defined and we already know how to act on each and every one of the platforms. But now let's see some practical advice that I believe that you can come good in your day to day as a Comunity Manager. First thing: Empathize and be nice. Think that the person who goes to the service probably angry at least, therefore, must transmit tranquility and, therefore, the first is you find someone understanding who tries take care of your problem. The following, and very related, is that you put on the customer's skin. Try to think what your problem is, and what you w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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