Customer Service Strategies in Social Networks
Chats
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Chats
Overview
“In this video we will see the peculiarities of the chats of the companies and when it is convenient to implement one. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Chats, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“After having seen the platforms that users usually use, now we are going to focus on other that have a great capacity of customer service. We started with the chats. The chats themselves are not a social network, however, due to their peculiarity when it comes to contacting the client, maintain crystal clear parallels with the networks social that we have seen now. The important thing is that the chats require of their own platform. They are usually inserted or immersed in your website, your mobile application or other supports. As we have said, maintain a functioning similar to that of som...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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