Customer Service Strategies in Social Networks
Classification and type of consultations
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Classification and type of consultations
Overview
“We will now look at the process of classifying casuistry and categorizing incidents according to user, criticality ... ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Classification and type of consultations, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“In order to give proper treatment and efficient resolution to all the incidents and queries that come to us, it is critical to make a previous classification Let us know how to proceed in a structured way. Let's see how. When performing a categorization of incidents or queries in social networks, the most important thing is to start from the most general to the most particular in order to be able to do a query tree as structured as possible. Maybe for that, the first thing would be to leave of the so-called "thematic". What is that first division in which we separate operational queries, is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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