Customer Service Strategies in Social Networks

Overview

“Once the flows are understood, we will apply them to crisis cases, seeing how to manage and solve these situations. ”

In this video lesson Julio Fernández-Sanguino addresses the topic: Crisis protocol, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.

Partial transcription of the video

“Crisis. the dreaded word. When we discuss social media. and especially if we're in an environment where multiple departments exist or agencies collaborate with clients. it becomes the most feared it is the most feared word. but I think that's why there's an overabundance of fear. i would say. Naturally. the concept of a crisis isn't very clear. We must grasp that a crisis involves factors that can are all those issues that can have an impact reputation. brand. or company can be affected by crises. That is. Scandals. issues impacting the brand. or problems at a production center—anything cau...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Customer Service Strategies in Social Networks

• Level: Beginner
• 94% positive reviews (130)
• 4198 students
• 5 units
• 22 lessons (2h 27m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media