Customer Service Strategies in Social Networks

Overview

“Once the flows are understood, we will apply them to crisis cases, seeing how to manage and solve these situations. ”

In this video lesson Julio Fernández-Sanguino addresses the topic: Crisis protocol, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.

Partial transcription of the video

“Crisis, the dreaded word. When we talk about social networks, especially if we are in an environment where there are other departments, or in the case of agencies working with clients, It is the most feared word, but I think that's why there is too much fear, I would say, and the concept of crisis is not very clear either. You have to understand that the crisis are all those issues that can have a reputational impact in the brand or in the company. That is, scandals, issues that directly affect the brand, problems that there may be with a production center, something that generates an impac...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Customer Service Strategies in Social Networks

• Level: Beginner
• 94% positive reviews (130)
• 4169 students
• 5 units
• 22 lessons (2h 27m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media