Customer Service Strategies in Social Networks
Tone and style
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Tone and style
Overview
“We will see how to define your personality and transfer it to the way in which you communicate with the client. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Tone and style, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“Now that the strategy is taking shape, let's see a much more tangible issue that will be seen in the daily life of social networks. It is the tone and style. How do we want to be perceived? The first is to define what they are going to be those essential pillars of our relationship with the client. And the most important thing here is to leave of our brand values. It is a basic principle of omnichannel that the client always perceives The same experience wherever you are. Therefore, we cannot be a brand, that when the client comes to establishments, we treat you with a suit and tie, and in ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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