Customer Service Strategies in Social Networks

The empowered client

A course by Julio Fernández-Sanguino , Digital director

Digital director. Madrid, Spain.
Joined December 2018
94% positive reviews (130)
4,198 students
Audio: Spanish, English, French, Italian, Portuguese, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish

About the video: The empowered client

Overview

“In this video we will analyze how the environment has changed and why it is necessary to develop a customer service strategy by putting the client in the center. ”

In this video lesson Julio Fernández-Sanguino addresses the topic: The empowered client, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.

Partial transcription of the video

“Nowadays... We customers have ever more information about the products and services we consume. When we go to buy something. we know more than the sales clerk serving us because any technical specifications can be found available online. right? This enhances our leverage in building relationships with brands. allowing us to make more informed decisions. But this has also been strengthened in parallel by some companies. some brands. who have understood this phenomenon... and have completely handed power to the customer. accustoming them to receiving excellent service. making them feel they a...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Customer Service Strategies in Social Networks

  • Level: Beginner
  • 94% positive reviews (130)
  • 4198 students
  • 5 units
  • 22 lessons (2h 27m)
  • 4 downloads
  • Category

    Marketing & Business
  • Areas

    Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino

Teacher Plus
Digital director

Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.

His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.


  • 94% positive reviews (130)
  • 4,198 students
  • 22 lessons (2h 27m)
  • 12 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian, Portuguese, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
  • Level: Beginner
  • Unlimited access forever

Areas

Customer Service Strategies in Social Networks. Marketing, and Business course by Julio Fernández-Sanguino

Customer Service Strategies in Social Networks

A course by Julio Fernández-Sanguino
Digital director. Madrid, Spain.
Joined December 2018
  • 94% positive reviews (130)
  • 4,198 students