Customer Service Strategies in Social Networks
The empowered client
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: The empowered client
Overview
“In this video we will analyze how the environment has changed and why it is necessary to develop a customer service strategy by putting the client in the center. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: The empowered client, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“Today, customers have more and more information About the products and services we consume. When we go to buy something we know more than the dependent since any technical specification It will be available online. This gives us greater weight. at the time of filing A relationship with a brand. But this, in addition, It has been reinforced by some companies, some brands that have seen this phenomenon and have given the client total power getting used to receiving good service, getting used to it is always right. They have done it, fundamentally, not only because they have seen come This pro...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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- 22 lessons (2h 27m)
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- Audio: Spanish
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