Customer Service Strategies in Social Networks

Strategy and action flows

A course by Julio Fernández-Sanguino , Digital director

Digital director. Madrid, Spain.
Joined December 2018
94% positive reviews (130)
4,169 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the video: Strategy and action flows

Overview

“In this lesson we will generate care flows and incidence management according to levels, roles, platform ... ”

In this video lesson Julio Fernández-Sanguino addresses the topic: Strategy and action flows, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.

Partial transcription of the video

“When looking for a customer service efficient and satisfactory, it’s important to have everything well controlled and planned, that way we can let creativity flow without worrying about more bureaucratic or procedural issues. In that sense, establish the flows results from a criticality from the moment zero. Let's see how to do it. The first that we have to do when landing the action strategy is to define and specify an intervention policy. This is essentially to complete a table like the one presented here. It is, depending on the input channel, of the mentions that can reach us indirectly...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Customer Service Strategies in Social Networks

  • Level: Beginner
  • 94% positive reviews (130)
  • 4169 students
  • 5 units
  • 22 lessons (2h 27m)
  • 4 downloads
  • Category

    Marketing & Business
  • Areas

    Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino

Teacher Plus
Digital director

Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.

His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.


  • 94% positive reviews (130)
  • 4,169 students
  • 22 lessons (2h 27m)
  • 12 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Customer Service Strategies in Social Networks. Marketing, and Business course by Julio Fernández-Sanguino

Customer Service Strategies in Social Networks

A course by Julio Fernández-Sanguino
Digital director. Madrid, Spain.
Joined December 2018
  • 94% positive reviews (130)
  • 4,169 students