Customer Service Strategies in Social Networks
Analytics, reports and results
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
Joined December 2018
About the video: Analytics, reports and results
Overview
“Now it's time to take out the calculator and set the KPIs, SLAs ... all in a simple and practical way. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Analytics, reports and results, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“When addressing customer service processes on social media. measurement is key. It greatly aids in planning our resources and identifying daily improvements. But not only that. this information also assists other company areas in enhancing based on customer feedback. However. this information will also aid other company areas in improving based on client feedback. Thus. it's vital that the reports are comparable and comprehensible to the entire organization. This ensures department can leverage insights effectively for overall enhancement. Let's now see how to create reports that are very c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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