Customer Service Strategies in Social Networks
Analytics, reports and results
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Analytics, reports and results
Overview
“Now it's time to take out the calculator and set the KPIs, SLAs ... all in a simple and practical way. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Analytics, reports and results, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“Then the recommendation. Customer service in social networks mediation is key. That will help us greatly to plan our courses, but also to get improvements to make in our day to day. Not only that, all that information will also help to other areas of the company to improve based on the feedback we get from customers. That is why it is key that the reports are comparable and understandable by the organization. Let's see now some reports that are very clear and that help this continuous improvement. When making an approach to analytics of incidents and queries in the networks, the most import...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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