Customer Service Strategies in Social Networks
Customer service in RRSS: definition, concept and opportunities
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Customer service in RRSS: definition, concept and opportunities
Overview
“Here we will try to understand the importance of Social Customer Care within the processes of development and customer loyalty, what it is for and what opportunities it offers. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Customer service in RRSS: definition, concept and opportunities, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“When we talk about customer service on social networks. we must understand what we are referring to. and everyone should speak about the same thing. Customer service on social media Customer service on social networks. social customer care. we can call it whatever we want. but ultimately is about providing service. support. help to the customer on social networks. But what I like most is to talk about service because service Because it's not just about a customer having a complaint. bringing it to you. and you answering. No. about... Extending. elevating the relationship we maintain with th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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