Customer Service Strategies in Social Networks

Organization and resources

A course by Julio Fernández-Sanguino , Digital director

Digital director. Madrid, Spain.
Joined December 2018
94% positive reviews (130)
4,222 students
Audio: Spanish, English, French, Italian, Portuguese, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian

About the video: Organization and resources

Overview

“Now it is time to move on to the definition of roles, responsibilities and sizing of the team. ”

In this video lesson Julio Fernández-Sanguino addresses the topic: Organization and resources, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.

Partial transcription of the video

“We have already developed our query classification model. Now. the next step in our strategy is to see how need to organize. what resources we need to allocate to carry out the task. The most important thing when sizing a good service is being able to anticipate the volume of issues and queries. The key to providing excellent service is anticipating the volume of issues and queries we might encounter. However. we won't fully understand this until we begin operations. We are eager for any forecasts and historical data available. whether from other sources or channels. Our strategy has alread...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Customer Service Strategies in Social Networks

  • Level: Beginner
  • 94% positive reviews (130)
  • 4222 students
  • 5 units
  • 22 lessons (2h 27m)
  • 4 downloads
  • Category

    Marketing & Business
  • Areas

    Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino

Teacher Plus
Digital director

Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.

His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.


  • 94% positive reviews (130)
  • 4,222 students
  • 22 lessons (2h 27m)
  • 12 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian, Portuguese, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
  • Level: Beginner
  • Unlimited access forever

Areas

Customer Service Strategies in Social Networks. Marketing, and Business course by Julio Fernández-Sanguino

Customer Service Strategies in Social Networks

A course by Julio Fernández-Sanguino
Digital director. Madrid, Spain.
Joined December 2018
  • 94% positive reviews (130)
  • 4,222 students