Customer Service Strategies in Social Networks
Review Platforms
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Review Platforms
Overview
“Here we will see how to proceed in case our business is exposed to public scrutiny of these platforms. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Review Platforms, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“The world of criticism, "reviews", is given, especially, in some industries as hotels, restaurants, travel, in which users share opinions about their experience in different establishments. We already know what it means, they're going to talk good and bad about you. So, before that, what do you do? It's important to speak in a way ... good, calm and with a series of tips. The first, always answer. Regardless that they speak well or badly about you. Why? Not only because you transmit an image of transparency, but also because encourages, in some way, that people criticize. When things are do...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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