Customer Service Strategies in Social Networks

Course final project

A course by Julio Fernández-Sanguino , Digital director

Digital director. Madrid, Spain.
Joined December 2018
94% positive reviews (130)
4,200 students
Audio: Spanish, English, French, Italian, Portuguese, Turkish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish

About the final project for: Customer Service Strategies in Social Networks

Social Costumer Care Strategy

“Dear students, we have reached the end of the course, and now is the time when you will have to make a customer service strategy for your business or the company of your choice. To do this, you will have to follow the steps we have seen during Unit 2, but you must also keep in mind units 3 and 4 to specify which platforms you want to have presence in and what use you will take of each of them. Put special emphasis on flows, trying to anticipate the main types of consultations, but without being too exhaustive (2 or 3 flows should serve). Share it with us and do not hesitate to ask me any questions you may have. ”

Partial transcription of the video

“We've now reached the course's end and will review all we've covered. Initially. i introduced myself and set the stage. Initially. i introduced myself and then we examined the context. This was the first step in our process. and the why. the significance of for any company to be attending to its users on social media. Once we had clear ideas. we moved on to strategy definition. beginning with key objectives. by establishing the primary objectives. Next was defining the overall strategy Deciding which platforms align with our goals helps us define our personality. tone. and style. After that...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Customer Service Strategies in Social Networks

  • Level: Beginner
  • 94% positive reviews (130)
  • 4200 students
  • 5 units
  • 22 lessons (2h 27m)
  • 4 downloads
  • Category

    Marketing & Business
  • Areas

    Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino

Teacher Plus
Digital director

Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.

His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.


  • 94% positive reviews (130)
  • 4,200 students
  • 22 lessons (2h 27m)
  • 12 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish, English, French, Italian, Portuguese, Turkish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
  • Level: Beginner
  • Unlimited access forever

Areas

Customer Service Strategies in Social Networks. Marketing, and Business course by Julio Fernández-Sanguino

Customer Service Strategies in Social Networks

A course by Julio Fernández-Sanguino
Digital director. Madrid, Spain.
Joined December 2018
  • 94% positive reviews (130)
  • 4,200 students