Customer Service Strategies in Social Networks

Overview

“In this first lesson we will see characteristics of the functioning of Facebook, the landing of the strategy to its nature and practical advice. ”

In this video lesson Julio Fernández-Sanguino addresses the topic: Facebook, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.

Partial transcription of the video

“Facebook is the social network with the most active users and therefore you can expect That is the social network in which we receive more queries. However, due to the nature of the platform itself, It is not always easy to do a proper job. Let's see now what are the different challenges we have when planning a customer service strategy on Facebook. If we enter Facebook, The first thing we should do is try to understand the ways a user has to ask questions and incidents and we will see that it is not natural and intuitive, since it is not a social network that is made for this, and therefor...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Customer Service Strategies in Social Networks

• Level: Beginner
• 94% positive reviews (130)
• 4169 students
• 5 units
• 22 lessons (2h 27m)
• 4 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media