Customer Service Strategies in Social Networks
Messaging apps
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
About the video: Messaging apps
Overview
“In this video we will discuss practical tips on how to serve the customer on these platforms that are so used by users but with so little presence of brands. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Messaging apps, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“In recent years we have seen the conversations between users turning from social networks to more closed and protected environments like WhatsApp. And if before we said that brands have to attend in social networks because they have to be where the user is, precisely now that premise has to be applied to applications like these. However, it is not easy to get by, for a brand, In such an environment. Therefore, we will now see how to do this work today. When talking about messaging applications, you have to understand how it works. The most important thing is that they have chat features, th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media

Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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