Customer Service Strategies in Social Networks
Messaging apps
A course by Julio Fernández-Sanguino , Digital director
Joined December 2018
Joined December 2018
About the video: Messaging apps
Overview
“In this video we will discuss practical tips on how to serve the customer on these platforms that are so used by users but with so little presence of brands. ”
In this video lesson Julio Fernández-Sanguino addresses the topic: Messaging apps, which is part of the Domestika online course: Customer Service Strategies in Social Networks. Learn to manage social network accounts maintaining a great relationship with your users.
Partial transcription of the video
“In recent years. we've seen how user conversations have shifted from social networks to more private and secure environments like WhatsApp. Previously. we said brands need to... Brands need to offer user support on social media because they must be present where the users are. This principle should also apply to apps like these. However. navigating such an environment is challenging brand. Therefore. let's explore how brands can effectively manage this transition today. how this task can be carried out today. When discussing messaging apps. we must understand their general functionality. Th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Customer Service Strategies in Social Networks
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Category
Marketing & Business -
Areas
Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Mobile Marketing, Social Media
Julio Fernández-Sanguino
A course by Julio Fernández-Sanguino
Julio Fernández-Sanguino has been working since 2011 in the digital environment, carrying out customer experience projects with a high focus on their omnichannel development. Currently working in business development and digital transformation for the award-winning advertising agency Serviceplan.
His leap into the digital world comes after six years in the field of strategic consulting for companies such as Accenture, Price Waterhouse Cooper and Banco Santander.
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