Creativity: Generating Ideas through Technology and Storytelling
Creation and presentation of an idea to improve your city
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Creation and presentation of an idea to improve your city
Overview
“What we think are problems of the place we live in are often actually symptoms of deeper problems, worthy of being studied and revised to find a true solution and not a purely cosmetic one. As a final project of this course, we will first detect what are the problems that surround us and, later, we will look for solutions for each of them, applying the techniques learned. ”
In this video lesson Daniel Granatta addresses the topic: Creation and presentation of an idea to improve your city, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“We have reached the last unit of this course. This is the unit where we will put into practice everything we've learned in the previous units and lessons. I'll walk you through each step of our plan. and then I'll encourage you to proceed to the next lesson. There. i'll detail how I resolved the issue I'm about to introduce. From now on. our initial task is to clearly define the problem. This approach will ensure we have a solid foundation for tackling the challenges which will involve finding something we can improve in the place we live. When one thinks of problems. especially from the la...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 25 lessons (3h 55m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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