Creativity: Generating Ideas through Technology and Storytelling
The new behaviors of users and their consequences
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The new behaviors of users and their consequences
Overview
“From a personal example, I will tell you how technology is becoming invisible and what consequences this has for users.”
In this video lesson Daniel Granatta addresses the topic: The new behaviors of users and their consequences, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“The first thing I'll tell you is something that may It might seem clear already. yet I believe stressing this point is crucial as it affects everyone equally: the modern era. technology is increasingly blending into our daily lives to the point of invisibility. To illustrate my point. let me use an everyday scenario. About a year ago. in early 2017. snap Inc.. the parent company of Snapchat. revealed plans to launch innovative glasses designed to capture and share ten-second video clips. known as snaps. which are its platform's unique social media experience. on their Snapchat platform. Ini...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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