Creativity: Generating Ideas through Technology and Storytelling
The new behaviors of users and their consequences
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The new behaviors of users and their consequences
Overview
“From a personal example, I will tell you how technology is becoming invisible and what consequences this has for users.”
In this video lesson Daniel Granatta addresses the topic: The new behaviors of users and their consequences, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“The first thing I'm going to tell you is something that maybe may be obvious to you, but I think it's not too much emphasize because it concerns us all and it's the fact that nowadays Technology is becoming invisible. In the way I'm going to tell you is with a fairly simple example, about a year ago in early 2017 Snap Inc. which is a company that launches products that you probably know as Snapchat, announced that it will launch a pair of glasses that allowed recording 10-second snaps which is the format in which content is shared on its Snapchat platform. The first thing that came to my mi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 5,650 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
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- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
