Creativity: Generating Ideas through Technology and Storytelling
Innovation and the world of communication and advertising
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Innovation and the world of communication and advertising
Overview
“Innovation reached the world of communication and advertising ... in the form of PR.”
In this video lesson Daniel Granatta addresses the topic: Innovation and the world of communication and advertising, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“If. like me. you work or have worked in the advertising world. you've likely been part of discussions regarding how ad agencies ought to expand their offerings beyond traditional campaigns. These often highlight the potential for agencies to provide innovative products and services that leverage the creative expertise of their staff. ultimately delivering greater value to clients. For a long time. i too thought that agencies could foster innovation by nurturing new ideas and supporting creative projects. I also thought the next Angry Birds or Spotify could emerge from an ad agency. but late...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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