Creativity: Generating Ideas through Technology and Storytelling
Technology, the digital world, marketing and advertising
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Technology, the digital world, marketing and advertising
Overview
“Technology also came to advertising and communication, and look what happened ...”
In this video lesson Daniel Granatta addresses the topic: Technology, the digital world, marketing and advertising, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“Nowadays, it is quite frequent talk about how this exponential growth of the technology we just talked about in the previous lesson. And as I was saying, the main feature that exists today when it comes to a business being broken by technology is the fact that its object of value becomes bits. An example that we can put to describe it is ... imagine that flashlight that you have in some kitchen drawer and that you only use when the light goes out and imagine that the light goes out and that you approach the kitchen drawer, you open it, take out the flashlight and try to turn it on and disco...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 25 lessons (3h 55m)
- 6 additional resources (2 files)
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- Audio: Spanish
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- Level: Beginner
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