Creativity: Generating Ideas through Technology and Storytelling

There is a belief that creativity consists of simply spending time waiting for the "big idea" to arrive. However, inspiration must be sought. This habit is trained just like any other facet of life: with time, effort and discipline.

Yes in the course Creativity in advertising for all audiences Dani Granatta - creative director and an innovation consultant with extensive experience in the advertising sector - he taught you to conceptualize, produce and sell your ideas, in this you will discover an effective method to enhance your creativity by creating original stories with the help of technology. Stories that you can turn into innovative ideas applicable to advertising campaigns, social projects, entrepreneurship and even your daily life.

Dani will begin by explaining the importance of technology in today's world and its potential as a tool to solve everyday problems. It will tell you why it is becoming invisible and how this influences the way users interact with brands and content.

You will know different profiles of people or users related to technology within the world of advertising and you will discover the power of technology when creating stories and relating to other human beings.

Later, you will learn some techniques that Dani uses to enhance his storytelling and give you some tips to create your own stories, from scratch or from those of others simply by changing the point of view of the narrator.

You will learn to exercise your creativity and put into operation the necessary tools to get inspiration. You will also discover the potential of technologies when it comes to articulating your narrative and you will understand that these are subject to a cycle.

You will learn to analyze reality to detect problems and you will use creativity to find solutions to these problems. When faced with your final project, you will see how much easier it is to tackle it if you break it down into small problems whose solution can be covered with a greater probability of success.

You will develop an innovative idea that poses an effective solution for a real problem of the place where you live that you have detected.

Students and professionals in advertising, communication, marketing or design; creative people who want to better understand the digital world and technology; people from the world of programming and engineering and anyone wanting to learn to develop innovative ideas.

No prior knowledge is necessary. It will help you a lot to have visual sensitivity, basic knowledge of advertising writing and use of Social Media platforms. Having taken the course Creatividad Publicitaria para todos los públicos , will give you a base of much more solid knowledge to face the final project.

With regard to materials, you will only need pencil and paper. It is advisable to have a laptop also at hand.