Learn to weave a network of innovative ideas, creating original stories with the help of technology
There is a belief that creativity consists of simply spending time waiting for the "big idea" to arrive. However, inspiration must be sought. This habit is trained just like any other facet of life: with time, effort and discipline.
Yes in the course Creativity in advertising for all audiences Dani Granatta - creative director and an innovation consultant with extensive experience in the advertising sector - he taught you to conceptualize, produce and sell your ideas, in this you will discover an effective method to enhance your creativity by creating original stories with the help of technology. Stories that you can turn into innovative ideas applicable to advertising campaigns, social projects, entrepreneurship and even your daily life.
What's included in this course?
Dani will begin by explaining the importance of technology in today's world and its potential as a tool to solve everyday problems. It will tell you why it is becoming invisible and how this influences the way users interact with brands and content.
You will know different profiles of people or users related to technology within the world of advertising and you will discover the power of technology when creating stories and relating to other human beings.
Later, you will learn some techniques that Dani uses to enhance his storytelling and give you some tips to create your own stories, from scratch or from those of others simply by changing the point of view of the narrator.
You will learn to exercise your creativity and put into operation the necessary tools to get inspiration. You will also discover the potential of technologies when it comes to articulating your narrative and you will understand that these are subject to a cycle.
You will learn to analyze reality to detect problems and you will use creativity to find solutions to these problems. When faced with your final project, you will see how much easier it is to tackle it if you break it down into small problems whose solution can be covered with a greater probability of success.
What is this course project about?
You will develop an innovative idea that poses an effective solution for a real problem of the place where you live that you have detected.
Who is it aimed at?
Students and professionals in advertising, communication, marketing or design; creative people who want to better understand the digital world and technology; people from the world of programming and engineering and anyone wanting to learn to develop innovative ideas.
Requirements
No prior knowledge is necessary. It will help you a lot to have visual sensitivity, basic knowledge of advertising writing and use of Social Media platforms. Having taken the course Creatividad Publicitaria para todos los públicos , will give you a base of much more solid knowledge to face the final project.
With regard to materials, you will only need pencil and paper. It is advisable to have a laptop also at hand.
This is what Domestika courses are like
-
Learn at your own pace
Enjoy learning from home without a set schedule. You set your own timetable.
-
Front row seats
Videos of the highest quality ensure that you don't miss a single detail. With unlimited access, you can watch them over and over.
-
Learn from the best
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Share knowledge
Ask questions, request feedback, offer solutions. Share learning with other students in the community.
-
Expert instructors
Each instructor teaches only what she/he does best, conveying true passion and excellence in every lesson.
-
Creative community
More than 1M creatives and growing. Domestika is the place to share and learn what you love.
-
Certificate Pro
Demonstrate your course attendance with a certificate signed by the teacher. Get it with your Domestika PRO subscription
-
Professionally developed courses
We selected top creatives and a team of experts to develop the courses. The result? You'll feel like you're working side by side with leading professionals.
His professional career stands out for his work in agencies such as Grupo W and JWT, where he worked as General Creative Director, and in Flock, where he started a movement that sought a disruptive change in the way of advertising in the Mexican industry.
In his role as publicist Daniel has won 6 lions in Cannes in a single year and has been a jury in various festivals around the world.
He is a writer and columnist in different magazines and blogs and also participates as a teacher in different universities, schools and training centers in Spain, the United States, Mexico and Colombia.
He is currently a consultant for innovation and futures design.
91 ratings / 92% positive ratings
tornivela
ProBasa todo el curso en un método simplón y limitado para crear historias, lo demás es repetición y enumeración de gadgets y artefactos que él usó alguna vez en su vida pero además de mostrarlos no agrega ninguna profundidad a su exposición. Sinceramente todas las lecciones se podrían resumir en un video de 5 minutos, no lo recomiendo a nadie.
ingenierurgalaviz
Es muy interesante.
parla_barba
Tiene técnicas prácticas que te ayudarán a generar historias y con ellas ideas que podrás aterrizar a tus trabajos creativos. Todo es cuestión de practicar y desarrollar tu propio método con apoyo de estas herramientas.
cristiankenneth_lt
excelente opino que este curo se tiene que ver de diferentes perspectivas para poder resolver cualquier tipo de problema, muy recomendado
medicenpaniagua
¡Excelente!
esther2911
Proal principio me resultó un poco difícil de entender, pues no soy tan tecnológica, sin embargo al ver los resultados de propuestas de otros estudiantes y sus presentaciones me entusiasme y por supuesto que sigo trabajando en ideas.. hay muy buenos recursos.
laecomunica
Vale la pena, sobretodo por aquellos que trabajan en comunicación (no solo la publicidad). ¡Tener buenas ideas es necesario para crear un mundo más atractivo!
sangiorgio.mt
Llegué a Daniel Granatta por su charla en Creative Mornings.
Este curso NO cumple con mis expectativas.
Es una larga charla, mas que un curso, en diferentes bloques, sobre tendencias en las tecnologías y en la publicidad.
Si lo vas a comprar míralo en una velocidad de 2x y busca su charla en Youtube.
darwinino
Daniel Granatta es un profesional excelente, que de forma clara y amena te proporciona herramientas concretas para que de una vez por todas comiences a pensar que tu creatividad no es el trabajo de invisibles musas inspiradoras, sino que es un proceso disciplinado y coherente donde la mediación con esas herramientas análogas o digitales te ayudan a desatarla. Gracias por este curso!
thian
Muy buen curso. Te enseña herramientas que permiten desarrollar una metodología creativa.
asolame
ProMuy interesante y recomendable. No hay sitios donde se encuentre este tipo de materias.
hehvah
ProMuy bueno. Buenisimo
david
Es un curso introductorio, pero interesante.
sandra_cabello
Muy recomendable, me ha gustado mucho. Ayuda muchísimo a obtener ideas para comunicar.
aquariumnano
El curso resulta muy interesante si lo haces con la mente abierta. En las primeras unidades no es fácil ver la aplicación práctica que tendrá, pero al final todo cuadra. A mí me ha resultado muy útil y lo aplicaré tanto en el trabajo como en mi vida cotidiana.