Creativity: Generating Ideas through Technology and Storytelling

A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist

Consultant / Advertiser / Engineer / Anthropologist. Mexico City, Mexico.
Joined May 2002

Learn to weave a web of innovative ideas, creating original stories with the help of technology

  • Spanish with subtitles in English
  • 93% positive reviews (230)
  • 5241 students

Learn to weave a web of innovative ideas, creating original stories with the help of technology

Some people believe that creativity is all about waiting around for that "big idea" to arrive. Inspiration, however, must be sought out. It's a habit that is trained just like any other aspect of life: with time, effort, and discipline.

If in the course [url=]Advertising Creativity for all Audiences], Dani Granatta–creative director and innovation consultant with extensive experience in the advertising sector–taught you how to conceptualize, produce, and sell your ideas. In this online course, discover an effective method to enhance your creativity by creating original stories with the help of technology. Stories that you can turn into innovative ideas applicable to advertising, social campaigns, entrepreneurship projects, and even to your daily life.

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What will you learn in this online course?

25 lessons & 6 downloads

Spanish with subtitles in English
  • 93% positive reviews (230)
  • 5241 students
  • 25 lessons (3h 55m)
  • 6 additional resources (2 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Develop an innovative idea that proposes a solution to a real-life problem where you live that you have detected.

Projects by course students

Who is this online course for?

Students and professionals in advertising, communication, marketing, or design; creatives who want to better understand the digital world and technology; people from the world of programming and engineering, and anyone who wants to learn how to develop innovative ideas.

Requirements and materials

No previous knowledge is necessary. It is recommended you have a flair for visuals, basic knowledge of advertising writing and the use of social media platforms. Taking the Advertising Creativity for all Audiences]Advertising Creativity for all Audiences course will give you a much more solid knowledge base to face the final project.

Regarding the materials, you only need a pencil and paper. It is also advisable to have a laptop to hand.


5241 Students
230 Reviews
93% Positive ratings

Daniel Granatta

A course by Daniel Granatta

Teacher Plus
Consultant / Advertiser / Engineer / Anthropologist

Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.

For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.


  • U1


    • Presentation
    • What do I do here?
  • U2

    The invisible technology

    • The new behaviors of users and their consequences
    • The role of technology
    • The exponential growth of technology
  • U3

    The world of advertising and communication

    • Technology, the digital world, marketing and advertising
    • Creatives who did not know about technology
    • The engineers who did not know about storytelling
    • Innovation and the world of communication and advertising
  • U4

    The stories

    • The importance of stories
    • Storytelling tools
    • Storycubes
    • Mindmaps
    • Seenapse
    • The narrator
  • U5

    What technology to use?

    • The hype cycle
    • Technology over the years and how to use it
  • U6

    Defining problems

    • Reverse brainstorming
    • Problems of brands and problems that surround us
    • Problem selection
  • U7

    How to generate ideas from the stories you wrote

    • Ideas, stories, concepts, formats and executions
    • Some good stories with technology and storytelling
    • Transform your story into an idea
  • U8

    The project

    • Creation and presentation of an idea to improve your city
    • Example of creating an idea for the city in which I live
  • FP

    Final project

    • Innovative ideas with technology and storytelling

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Creativity: Generating Ideas through Technology and Storytelling. Marketing, and Business course by Daniel Granatta

Creativity: Generating Ideas through Technology and Storytelling

A course by Daniel Granatta
Consultant / Advertiser / Engineer / Anthropologist. Mexico City, Mexico.
Joined May 2002
  • 93% positive reviews (230)
  • 5241 students