Creativity: Generating Ideas through Technology and Storytelling
The role of technology
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
About the video: The role of technology
Overview
“In this lesson I will talk about the very specific role that technology plays today.”
In this video lesson Daniel Granatta addresses the topic: The role of technology, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“With the speed at which technology grows today, which we will see in the next lesson; is quite pertinent to ask: What is the role that technology has in the current world? If I ask you this question, and I ask you to answer it in the forum; probably, within 3 weeks; have a florid collection of answers. All saying the same thing, in a little different way. For me, the main role of technology, is to help replace some of the deficiencies as individuals; or as countries and societies, we can get to have. Well for issues strictly of birth, or development, lack of development; either because ther...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling

Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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