Creativity: Generating Ideas through Technology and Storytelling
The narrator
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The narrator
Overview
“In this lesson, we will analyze the importance of the narrator in a story. We will see how we can generate hundreds of stories simply by changing the narrator of it.”
In this video lesson Daniel Granatta addresses the topic: The narrator, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“After examining these storytelling techniques. there's an additional tool you can utilize to generate different versions of your existing stories: altering the narrator's point of view. If you've participated in my earlier Domestika course. you'll find this approach particularly beneficial for enhancing your narrative Advertising Creativity for All Audiences. you may skip this lesson. And if not. i must inform you that altering the narrator's perspective is a nuanced yet fascinating to transform certain stories. For example. by shifting the viewpoint. you can reveal new dimensions and Consi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 25 lessons (3h 55m)
- 6 additional resources (2 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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