Creativity: Generating Ideas through Technology and Storytelling
The narrator
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
About the video: The narrator
Overview
“In this lesson, we will analyze the importance of the narrator in a story. We will see how we can generate hundreds of stories simply by changing the narrator of it.”
In this video lesson Daniel Granatta addresses the topic: The narrator, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“Once we have seen these methods to create stories there is an additional resource that you can use to create variations of each one of which you have already written and it is changing the point of view of who tells the story, the narrator if you have taken my previous course in domestika advertising creativity for all audiences, you can skip this lesson and if not, I have to tell you to change the point of view of the narrator it's a subtle way, but very interesting to flip some of the stories before us for example, if you think of one of the most famous stories known that of Romeo and Jul...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling

Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 5,650 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
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