Creativity: Generating Ideas through Technology and Storytelling
The exponential growth of technology
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
About the video: The exponential growth of technology
Overview
“The technology grows exponentially, in this lesson I explain how and what is the importance of it.”
In this video lesson Daniel Granatta addresses the topic: The exponential growth of technology, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“What I have told you so far is very relevant. not just due to the consequences that technology itself can bring about. but also because technology today is advancing at an unprecedented pace. experiencing exponential growth that impacts every aspect of our ways we are only beginning to understand. one learns from the initial computer engineering course in any nation. I'm studying engineering. and in that introductory class. you discover foundational concepts that are crucial. In 1965. there was a man named Gordon Moore who co-founded Intel. He observed that every 18 months. the technology w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling

Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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