Creativity: Generating Ideas through Technology and Storytelling
The importance of stories
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The importance of stories
Overview
“Stories are one of the tools that make us human, in this lesson I tell you why.”
In this video lesson Daniel Granatta addresses the topic: The importance of stories, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“[Music] There's something that seems undeniable more and more ... over the years and it's the hobby we all have ... for the stories, from the movie film ... that we all want to see, or the television series ... that is fashionable or other stories that are told ... in different formats in the which we can participate. Think of those occasions where you can ... upload your picture for to be part of a video. Or the time you signed a document, on Change.org because you thought that the cause he supported ... was fair and necessary. Sometimes it seems that surrounded so much novelty ... so much...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 5,650 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
