Creativity: Generating Ideas through Technology and Storytelling
Transform your story into an idea
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Transform your story into an idea
Overview
“Here I am going to tell you the difference between history and idea, and how to use the first to obtain the second.”
In this video lesson Daniel Granatta addresses the topic: Transform your story into an idea, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“So I just shared with you four compelling stories which. as I noted at the close of our previous session. are likely envisioning in numerous distinct ways. In the case of the Harry Potter tale. imagine me visualizing it not only through a book but also via scenes from a website. where it could be. for example. like amazon.Com slash the-world-of-Harry-Potter or even amazon.Com slash Ollivanders. which would be a place where I can find all sorts of things related to that magical world. such a Harry Potter fan might find in Ollivanders' shop. There are many things we know exist in that store. ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 25 lessons (3h 55m)
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- Level: Beginner
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