Creativity: Generating Ideas through Technology and Storytelling
Creatives who did not know about technology
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: Creatives who did not know about technology
Overview
“For many creatives, technology is no more than a resource to show a message, without considering very important factors such as scope or ethics.”
In this video lesson Daniel Granatta addresses the topic: Creatives who did not know about technology, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“One of the most important facets that I had to develop once I ended up working in advertising being an engineer and anthropologist, was to discover that it is of no use that something is particularly bright or exceptional if you can't get people interested in it so it was there when I understood the value stories have to share our creations, our findings but now, my story is that of an engineer which has a very clear vision of what role technology plays In the contemporary world. So you can understand my unease given the inability that I had to understand like many of the people that I have...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
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- 5,649 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
