Creativity: Generating Ideas through Technology and Storytelling
The hype cycle
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The hype cycle
Overview
“In this lesson I will tell you what the hype cycle is and why it is important in our stories.”
In this video lesson Daniel Granatta addresses the topic: The hype cycle, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“So now that we are experts in telling good stories and if you still are not you can follow practicing until you are we will move on to the next part in which we are going to talk about the technologies that we can use for our projects generally, what I usually recommend is that you always use technologies with which somehow you are familiar and from which you can properly speak for a very specific reason and it is the fact of that many times when we present an idea, what we present is not so much the idea like to ourselves before the client or something that the client recognizes of what we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
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Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 93% positive reviews (234)
- 5,658 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
