Creativity: Generating Ideas through Technology and Storytelling
The hype cycle
A course by Daniel Granatta , Consultant / Advertiser / Engineer / Anthropologist
Joined May 2002
Joined May 2002
About the video: The hype cycle
Overview
“In this lesson I will tell you what the hype cycle is and why it is important in our stories.”
In this video lesson Daniel Granatta addresses the topic: The hype cycle, which is part of the Domestika online course: Creativity: Generating Ideas through Technology and Storytelling. Learn to weave a web of innovative ideas, creating original stories with the help of technology.
Partial transcription of the video
“Now that we've mastered storytelling. or if you haven't yet. you can keep practicing until you do. we'll proceed to the next section. In this part. we'll explore the various technologies available to us and they can enhance our storytelling skills. for our projects. i generally advise using technologies you're familiar with and can discuss confidently. This is crucial because when presenting an idea. being knowledgeable about the tools you're using can significantly impact the effectiveness of your presentation. When we present an idea. it's not just the idea itself that we showcase. but al...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity: Generating Ideas through Technology and Storytelling
-
Category
Marketing & Business -
Areas
Advertising, Copywriting, Creative Consulting, Creativity, Storytelling
Daniel Granatta
A course by Daniel Granatta
Daniel Granatta's professional career stands out for his time in agencies such as Grupo W and JWT, where he developed his work as Creative Director, and in Flock, from where he started a movement that sought a disruptive change in advertising in Mexico.
For his work as a publicist, Daniel has won 6 lions in Cannes in one single year and has been a jury member at various festivals around the world. He is a writer and columnist in different magazines and blogs and, in addition, he works as a teacher in different universities, schools, and training centers in Spain, the United States, Mexico, and Colombia. He is currently a future design and innovation consultant.
- 93% positive reviews (235)
- 5,848 students
- 25 lessons (3h 55m)
- 6 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
